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Over time, I have learned through careful, and not so careful, trial & error how to be relevant to my particular audience, and I am achieving better results because of it.
Cultivating a strong presence on Twitter has many benefits: you support your organization’s marketing efforts, you can use it to sell socially, you can build your personal brand, or any combination of these things. With all these benefits, I have wondered, why do some of my fellow marketing and sales professionals still struggle to gain traction on such a promising channel?
Based on my first-hand observations, marketers and sales-people don’t treat their personal brand enough like a real brand. Here are four common mistakes they make when using Twitter and how to correct them:
Don’t beat yourself up. Twitter is massively under-utilized — and under-understood (is that a word?).
For example, did you know you can upload videos, access analytics AND perform Twitter profile searches??
Yep, there’s SO MUCH you can do to leverage the power of Twitter for your business.
So where do you begin?
Right here! Below are 9 Twitter tricks that you’ve probably never heard of. Start using them asap!
Do you have a tweet pinned at the top of your Twitter profile?
Do you know what that means?
Twitter lets you “Pin” a Tweet that stays at the top of your stream.
Then when people visit your profile they see that tweet first.It’s pretty useful!...
I realized very quickly that having a barren wasteland of Twitter followers wasn’t going to help me look knowledgeable or trustworthy to any of the websites I wanted to write for. So I set out to find ways to grow both my Twitter account (@nicoleckohler) and WebpageFX’s (@webpagefx).
Nine months later, I’ve added hundreds of new followers to both accounts.These are the three most fruitful, data-backed Twitter strategies I came up with to get more followers, compose better tweets, and ramp up engagement....
Twitter works on three basic things- understanding how it actually works, listening to your target audience and Tweeting right content at right time. The first two are individual choices and skills, but the third one is tricky because it also includes what to Tweet? This can be enhanced by various measures. Here I have tried to consolidate a list of ideas you can use for your Twitter posts....
Some analysts and investors have criticized Twitter for not doing enough to tweak its product and reignite user growth. The company sought to address that on Wednesday by promising to accelerate its pace of product innovation.
During Twitter's first-ever Analyst Day event, the Twitter team promised to launch new messaging, video creation and content curation features, among other services, in the coming months to make the social network more engaging to new and existing users....
Do you LOVE social media but you're bored with your Twitter feed? No problem. Here are 125 of the best people to follow on Twitter for social media geeks.
To show them all how much I appreciate them, I listed 125 of my favorite people to follow on Twitter.
These are the people who taught me how to market on Twitter.And I hope you enjoy following them as much as I enjoyed making this list!...
Have you implemented Twitter Cards on your site yet? If you haven’t, you really need to read this article!
Implementing Twitter cards is now essential.
You’ll have heard a lot about search engine optimization, where you optimize your content for Google. Social media optimization is the optimization of your content for social media platforms, and it’s becoming increasingly important.
What you do is provide additional information to social media platforms to tell them about your content. For example, you might want to tell them you have a good image and give them the dimensions so they can use this image on any posts that are shared....
If you weren’t among the more than 8,000 people registered for Mark Schaefer’s Twitter Power in One Hour webinar, this post will get you up to speed on what you missed.
Only three years ago, Mark didn’t see the point of Twitter. It was a slew of terms like ‘hamthrax’, ‘aporkalypse’ and ‘porkenstein’ that convinced him.“
I was watching a real-time global brainstorming session for a tongue-in-cheek list of alternative names for swine flu,” Mark recalled. “It made me realize we are on the cusp of something amazing here."
‘Cusp’ is the key word because, says Mark, most marketers have not yet leveraged Twitter for all of its potential. If you’re not following any of these rules yet, you could be among them..,.
A friend said, “I am having trouble getting followers for a new client.” Though she was general in her tweet topics (not just self-promotional), she was at a loss.
Chats, hashtags, selective follow-backs, and meaningful RTs will help you find and engage with worthwhile connections....
Want to reach marketing decision makers on Twitter? Then check out Leadtail and NetBase’s analysis “How Digital Marketers Engage on Twitter” based on the Twitter activity of 515 North American brand, corporate, and agency digital marketers between between April 1st and June 30th, 2013....
Twitter is an effective social media marketing tool for your business. With over 500 million users, your business needs to be here.... Setting up your business Twitter profile is easier than you think. This simple step-by-step guide shows you how . (Note: The following is an example only, made for Wishpond (@wishpond). @SocialUserOnly Twitter account is not in use. Do not follow!) 1. Go to Twitter.com and sign up. Use your name, your email, and a password. Use your real name and email. You will be able to customize your profile later. Note: Twitter only allows one account per email. If you have a p ersonal Twitter account, you will need to use a different email to set up your business Twitter account....
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Twitter lists are possibly one of the most underrated tools of Twitter, from organising who you follow to finding out what your competitors are posting, it is essential.
Amongst the hundreds of tweets you potentially view per day, it’s easy to scroll past tweets that interest you, or that are important. Twitter lists make missing important tweets a thing of the past. You can create your own, subscribe or be added to peoples lists. Lists allow you organise your followers (or even people you don’t follow) into categories which stream tweets from all of the people in the list in one place.
Twitter lists can either be public or private. Public lists are visible to anyone browsing your profile and people may be notified by Twitter as you add them to a public list. Private lists for example, are a perfect way to gather all of your competitors twitter feeds in one place keeping you aware of their deals, products, ideas etc without the need to follow them directly....
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In an age where millions of people document their lives online, it begs the question: what are the psychological reasons behind Twitter? Read more about the psychology of social media here.
Something cool happened when I was tweeting with my buddy Thomas Marzano.
Marzano added me to a list called “IFTTT Engaging Followers“.
But that’s not the cool part.
The cool part is I was added to the list automatically.
Marzano told me he created an “IFTTT recipe” that automatically adds users to the list when they mention Marzano on Twitter.
And he told me it’s super easy to do. So I did it and wrote this blog post on how!...
Would you want to follow your own Twitter account? If you were someone else – a random Internet user for example – and you came across your Twitter account, would that account be follow-worthy? Would you want to keep up with what this account tweets and perhaps even retweet or *gasp* direct message the person behind the account? These Twitter tips are designed to help you become that useful and fun account that others want to keep track of.
These simple Twitter tips are great for all levels of Twitter users. Whether you’re a seasoned pro or a relatively new user, follow these tips and hopefully you’ll start seeing more people follow you and engage with you. That’s the whole idea behind Twitter after all, right? Aside from making money as a publicly-traded company, that is....
It’s Twitter contest time! We have the must-see ideas and examples to get you inspired. Once you’ve checked out Twitter’s contest guidelines, and you’re ready to get creative, here’s seven Twitter contest ideas and examples to help you plan an excellent contest of your own.
Here is a simple and quick technique that has allowed me to triple my Twitter followers over the past few months. Maybe worth checking out!
I’m going to teach you how to spend about 10 minutes per week setting up a series of tweets that allowed me to triple my followers.
I have only just started and with 200 followers, it had nothing to do with user experience or growth.Check out the stats below from Twitter Counter. The blue line is my followers increasing and then red bars are the number of times I tweet per day....
I gave a rousing talk about Twitter and its essential role in marketing at the recent Content Marketing World event. The talk went over really well and I’ve had lots of nice comments about it so I decided to share some of my ideas with you.
This slide presentation contains a summary of some of my main points in the talk. It’s short and sassy and I think you’ll have some fun with it. There are just so many creative ways to use Twitter and most businesses overlook the amazing value there. Let me know what you think. Enjoy my slides!...
Here’s a riddle: When is a tweet more than a tweet?
We’re all pretty familiar with Twitter’s 140 characters—and of course, a photo is always an eye-catching addition. But what if your Twitter audience could sign up for your email list without ever leaving Twitter, or directly download your new app straight from a tweet? What if a photo and article summary could travel alongside every post of your content?And what if you could do all of this for free, right now?
Twitter cards offer all this potential and more. In this post, we’ll go over everything a marketer or small business owner needs to know about Twitter cards....
Twitter is a fascinating adventure of relationships, entertainment, education, and fun. Now imagine layering on a few dozen powerups. That’s how it feels sometimes when you find just the right Twitter tool. And there’s a tool for practically every desire or whim.
Tools for productivity, for efficiency, for research, and so much more. With such a generous API, Twitter tools have become legion—and we social sharers are better off for it.
At Buffer, we tend to come across a fair share of social media tools. We’ve collected a great bunch to share with you! Here are all the tools we’ve found helpful and many more that we’re excited to try. If there’s a free Twitter tool out there, you’re likely to find a mention here in our list....
Use the examples of how these small businesses use Twitter to create a loyal following for your own business.
Twitter’s latest ad product provides a call to action right inside a tweet — showing the company is finally creating marketing tools closer to the “bottom of the funnel.” Even as Twitter has grown into a media and marketing giant, not everyone is persuaded that the social media site is useful for selling things. As one marketer recently lamented to me, the platform’s effectiveness is hard to measure — and justify to clients — because “no one’s going to buy a car off Twitter.” [Update: Twitter says "au contraire" and sent this research] The perception, then, is that Twitter is useful for what the ad types call “top of the funnel” marketing — building brand awareness and so on — but that it has yet to deliver paying customers in the way that GoogleAdwords can. Today, though, it appears Twitter has responded with a new ad product that will make it easier for brands to assess what they get for their marketing bucks. The product, called a “Lead Generation Card,” lets marketers post expanded tweets that invite users to sign up for stuff right inside Twitter. The company showed what this might look in a blog post describing the product...
Twitter was never meant to be a social network. In fact Twitter started life as an internal messaging service for a podcasting company just over seven years ago. But how things have changed. On the social web we live on a diet of fast change and rapid media evolution. Twitter’s slow burning maturation often flies below the radar and Facebook changes such as the new timeline and graph search attract numerous blog articles, comments on Facebook and mass media attention. Twitter has become a multi-media social network without anyone really noticing....
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We need more local companies on Twitter! Here are some helpful tips.