How Twitter is used for news (and what that means for marketers) - Infomart | Public Relations & Social Marketing Insight | Scoop.it
From www.infomart.com - September 26, 2015 4:22 AM

Twitter users consume news more heavily than any other social media users, according to a recent study by theAmerican Press Institute, Twitter and DB5. Nearly 9 in 10 Twitter users in the study (86%) say they use Twitter for news.


So, why are these Twitter followers so different than those on other social networks? And how do those who engage primarily in the news on Twitter react to advertising, branding and promoted Tweets?


The study, which surveyed 4,713 people online, aims to answer those questions and more. Here are some useful stats about how Twitter is used for news and key takeaways that can help you publish more effectively on Twitter:...