Public Relations & Social Marketing Insight

Brands use Twitter for many reasons – the social network is one of the fastest growing online services around, it reaches prospects in real-time and while on the go and it serves highly engaged consumers, too. However, searching for past Tweets can be difficult as Twitter limits how far members can scroll back. Well, it used to impose a limit.

 

In a recent blog post, Twitter’s Paul Burstein announced that with new updates to the network’s Android, iOS and mobile web apps, a few additional edits were made to its services. The company has developed a way to include older Tweets in on-site searches, so members can navigate farther back than ever before to view important and relevant media. Want to check out that highly effective Tweet that generated responses from thousands of followers last June? Twitter now makes it easy....