Public Relations & Social Marketing Insight

A search on Google will now display relevant tweets from Twitter in addition to its other results, a move aimed at adding a real-time element to Google.

For businesses, though, it’s an opportunity to get content to show up organically in the search results, which can increase traffic from people who are SEARCHING for a solution to a problem your business solves.

Pretty cool, right?

There are a few simple things you can do to optimize your tweets and increase your chances of showing up in search (not to mention Twitter search) and have Twitter and Google working for you.

To walk you through the mechanics of a successful status update on Facebook, LinkedIn, and Twitter, I developed the following presentation. Over 100K viewers have found it beneficial thus far -- and hopefully you will too.

But I've got to warn you: Social media is constantly changing, and while the data and best practices unveiled here are a strong start to success, nothing beats testing each strategy for your own audience. 

That said, click through the following SlideShare to view the entire presentation or scroll below to read the 30 tips in non-visual form. ...

Don’t beat yourself up. Twitter is massively under-utilized — and under-understood (is that a word?).

For example, did you know you can upload videos, access analytics AND perform Twitter profile searches??

Yep, there’s SO MUCH you can do to leverage the power of Twitter for your business.

So where do you begin?

Right here! Below are 9 Twitter tricks that you’ve probably never heard of. Start using them asap!