Public Relations & Social Marketing Insight
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Public Relations & Social Marketing Insight
Social marketing, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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Unusual and Useful Twitter Search and Filtering Techniques

Unusual and Useful Twitter Search and Filtering Techniques | Public Relations & Social Marketing Insight | Scoop.it

If you follow more than a handle of accounts, your Twitter stream can quickly become a firehose of irrelevant information. Because of this, many veteran users never visit their stream. Instead, they create lists or run saved searches.


Here are a few other options to help you filter your Twitter stream for more useful, relevant, information....

Jeff Domansky's insight:

Your Twitter stream can quickly become a firehose. Turn down the noise with these excellent Twitter search and filtering techniques.

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Who Has the Most Fake Twitter Followers? | TheBlaze.com

Who Has the Most Fake Twitter Followers? | TheBlaze.com | Public Relations & Social Marketing Insight | Scoop.it

There are fakers among us, at least on Twitter.There are fakers among us, at least on Twitter.And although it’s not new news that some Twitter followers are not real, it’s interesting none the less to take a look at the breakdown every once in a while of notable people who might not be as popular as they seem.


Thanks to the tool “Fakers” by Status People, it’s easy to look up the percentage of faker, inactive and good accounts among the followers of any person’s Twitter base.


You might remember when we reported nearly a year ago that 70 percent of President Barack Obama’s followers at the time were fake. It looks like he’s lowered that number a bit but still more than half are considered fake, according to Status People’s tool....

Jeff Domansky's insight:

Fakers? Who knew, LOL? Useful tool.

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Social analytics service Topsy now lets you search through every tweet ever sent on Twitter

Social analytics service Topsy now lets you search through every tweet ever sent on Twitter | Public Relations & Social Marketing Insight | Scoop.it

Social analytics service Topsy announced that it now offers the full archive of tweets on Twitter, meaning that anyone can search through the entire library of messages ever sent on the microblogging service.


You could, for example, look up your own first tweets — probably for the sheer delight of embarrassing yourself — by heading to Topsy.com, searching for ‘from:@yourusername,’ hitting search and then sorting by oldest first.You can, of course, do that with Twitter’s archives, but Topsy lets you do it for any account....

Jeff Domansky's insight:

Now that's powerful research potential or a morass depending on your research skills...

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Tweeting is Believing? Analyzing Perceptions of Credibility on Twitter | iRevolution

Tweeting is Believing? Analyzing Perceptions of Credibility on Twitter | iRevolution | Public Relations & Social Marketing Insight | Scoop.it

What factors influence whether or not a tweet is perceived as credible? According to this recent study, users have “difficulty discerning truthfulness based on con-tent alone, with message topic, user name, and user image all impacting judg-ments of tweets and authors to varying degrees regardless of the actual truth-fulness of the item.”

 

For example, “Features associated with low credibility perceptions were the use of non-standard grammar and punctuation, not replacing the default account image, or using a cartoon or avatar as an account image. Following a large number of users was also associated with lower author credibility, especially when unbalanced in comparison to follower count [...].” As for features enhan-cing a tweet’s credibility, these included “author influence (as measured by follower, retweet, and  mention counts), topical expertise (as established through a Twitter homepage bio, history of on-topic tweeting, pages outside of Twitter, or having a location relevant to the topic of the tweet), and reputation (whether an author is someone a user follows, has heard of, or who has an official Twitter account verification seal). Content related features viewed as credibility-enhancing were containing a URL leading to a high-quality site, and the existence of other tweets conveying similar information.”...

Jeff Domansky's insight:

Eye-opening research. You can haz Twitter credibility. ;-)

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