Public Relations & Social Marketing Insight
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Twitter network analysis: identifying influencers and innovators

Twitter network analysis: identifying influencers and innovators | Public Relations & Social Marketing Insight | Scoop.it
From econsultancy.com - December 22, 2013 2:43 AM

In my last post I introduced the Econsultancy network, a map of the follower relationships between 3,930 users talking about the brand, sharing links, and tweeting at the official @econsultancy account.


I pointed out that it was pretty remarkable that all these users talking about Econsultancy are bound together in a web of follow relationships, despite not necessarily sharing anything else in common. But how can we use this network data we've gathered to give us some more concrete insights we can use in our campaigns?


For example, to identify influencers, segment audiences, and understand what content is interesting to them....

Jeff Domansky's insight:

Here's a good look at how to find influencers and innovators in your Twitter community.

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PR Research: Twitter Tribe Has Spoken. Secretly | The PR Coach

PR Research: Twitter Tribe Has Spoken. Secretly | The PR Coach | Public Relations & Social Marketing Insight | Scoop.it
From www.theprcoach.com - March 18, 2013 1:14 PM

New research study identifies Twitter Tribes by unique words 

 

As a Twitter power user, I couldn’t resist looking into this Twitter research study on word usage in my favorite micropublishing channel. It’s fascinating to say the least.

 

It’s titled "Word usage mirrors community structure in the online social network Twitter." Researchers looked at more than 250,000 users to define some very interesting Tribes.

 

Who knew Twitter users were forming such unique Tribes and speaking their own language? Academics really do provide a useful service for the rest of us. Pointing out the sociological implications of social media and everything else we do....

Jeff Domansky's insight:

This Twitter study offers fascinating insight into social media behavior, not to mention a few nuggets of wisdom for PR and marketing pros.

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Great PR Pros on Twitter from the Experts | Cisionblog

Great PR Pros on Twitter from the Experts | Cisionblog | Public Relations & Social Marketing Insight | Scoop.it
From blog.us.cision.com - April 3, 2013 2:26 AM
@sree, @jasonfalls, @prtini, @shonali, @jaybaer, @peterhimler, @laermer and @prsarahevans are some of the top social media, PR and journalism experts to follow on Twitter…. but who do they follow? Last week at a Cision “Behind the Story” breakfast panel, Sree Sreenivasan was discussing how PR pros and journalists interact on Twitter and said, “I find PR people (and journalists) are generally using Twitter poorly. Some of them use it very well and those are the ones that succeed. The best PR people I work with are the ones who are connected, not because of Twitter, but because they read a lot, know the issues and have a great rolodex.” He challenged the panelists to identify some great PR pros on Twitter, people who are “doing it right.” In addition to the panel’s recommendations (I’ve included Sree’s below), I asked some industry experts – and my personal favorites to follow on Twitter – who in PR they thought did it right on Twitter. See below why I follow them and who they recommend...
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