Public Relations & Social Marketing Insight

WASHINGTON, DC – Jan. 13, 2015 – Out of Eden Walk, a seven-year project by reporter and National Geographic Fellow Paul Salopek, will experiment with new digital storytelling techniques and share lessons to help advance the field of journalism....

Out of Eden launched in January of 2013 in Ethiopia, when Salopek, a two-time Pulitzer Prize winner, began an epic journey to retrace on foot and with minimal logistical support the path of early human migration, covering 21,000 miles. Since then, Salopek has connected with wide audiences and generated a huge social media following as well as dedicated supporters. More than 200 schools worldwide have signed up for Out of Eden Walk online curriculums....

New storytelling forms inspire us.

...We should not forget that producing multimedia content is as much about mindset as skills. Imitators of “Snow Fall” might mistakenly add bells and whistles that do nothing to enhance the story itself.

Multimedia storytelling continues to evolve as more journalists experiment with the possibilities opened up by new digital tools and techniques. I recommend three more recent examples that thrust the form in new and compelling directions...