Public Relations & Social Marketing Insight
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Public Relations & Social Marketing Insight
Social marketing, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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Survey Says: People Would Rather Watch TV Shows on Computers than TVs - eMarketer

Survey Says: People Would Rather Watch TV Shows on Computers than TVs - eMarketer | Public Relations & Social Marketing Insight | Scoop.it

An Accenture survey of internet users around the world found a dramatic shift in TV viewing preferences, with computers abruptly displacing TVs as the preferred device for watching TV shows.


The study, which surveyed 26,000 internet users worldwide, found a sharp drop—from 52% in 2016 to 23% in 2017—of people who said they preferred to watch TV shows the traditional way, on a TV.


Meanwhile, more than four in 10 respondents (42%) said they preferred to watch TV shows on a laptop or desktop, up from 32% last year. The number who opted for smartphone viewing also grew, but less dramatically.


When it comes to short video clips—though many respondents preferred to watch them via a laptop or desktop—the preference for viewing them on smartphones grew substantially in 2017 compared with a year prior....

Jeff Domansky's insight:

"The Price is Right" -- coming soon to your laptop, tablet and smartphone.

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How Americans Get TV News at Home

How Americans Get TV News at Home | Public Relations & Social Marketing Insight | Scoop.it

Even at a time of fragmenting media use, television remains the dominant way that Americans get news at home, according to a new Pew Research Center analysis of Nielsen data. And while the largest audiences tune into local and network broadcast news, it is national cable news that commands the most attention from its viewers.


Almost three out of four U.S. adults (71%) watch local television news and 65% view network newscasts over the course of a month, according to Nielsen data from February 2013. While 38% of adults watch some cable news during the month, cable viewers—particularly the most engaged viewers—spend far more time with that platform than broadcast viewers do with local or network news....

Jeff Domansky's insight:

Valuable insight into TV viewing for marketers and PR pros.

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