Public Relations & Social Marketing Insight
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Social marketing, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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Must-read: How Snapchat Discover will Change Publishing

Must-read: How Snapchat Discover will Change Publishing | Public Relations & Social Marketing Insight | Scoop.it
From medium.com - February 21, 2015 10:35 AM
Snapchat recently unveiled discover, a way for select publishers to share video content to users. From their blog post "Snapchat Discover" is a new way to explore Stories from different editorial teams. It's the result of collaboration with world-class leaders in media to build a storytelling format that puts the narrative first.

This is not social media! Snapchat, valued at $19B, has no problems getting new users. Their main focus right now is finding revenue streams. While it's still early, it looks like Discover is gonna be a big deal....
Jeff Domansky's insight:
Publishers love Snapchat Discove for a good reason - revenue!
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Brenda Wadey's curator insight, February 22, 2015 10:03 AM

Discover: interesting possibilities. 
Jen Pollard's curator insight, February 23, 2015 7:48 PM

Snapchat recently unveiled discover, a way for select publishers to share video content to users. From their blog post "Snapchat Discover" is a new way to explore Stories from different editorial teams. It's the result of collaboration with world-class leaders in media to build a storytelling format that puts the narrative first. 
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SNAPCHAT REPORT: Audience, Demographics, Brands' Early Marketing Efforts

SNAPCHAT REPORT: Audience, Demographics, Brands' Early Marketing Efforts | Public Relations & Social Marketing Insight | Scoop.it
From www.businessinsider.com - June 29, 2014 8:06 PM

Snapchat has cultivated a unique identity as a smartphone-only social network and messaging platform focused around images and videos. The app has emerged as an everyday communication tool for millions of teens and young adults, particularly in the U.S. and Western Europe. 


Snapchat launched in September 2011, so it is not even three years old. But as BI Intelligence explained in a recent report, brands stand to gain a lasting advantage from adopting emerging social media early....

Jeff Domansky's insight:
Snapchat skews young and surprisingly female.
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Time to start snapping? Snapchat is the third-most popular social network for Millennials

Time to start snapping? Snapchat is the third-most popular social network for Millennials | Public Relations & Social Marketing Insight | Scoop.it
From www.brafton.com - August 26, 2014 4:43 PM

After Facebook and Instagram, 18-25 year-old consumers spend the most time on Snapchat - and social media marketers should take notice if they want to keep up with younger buyers.


It would be a mistake to dismiss social media channels like Snapchat as a fad or niche network. The platform is the third most popular social network among young adults, according to ComScore research. If social media marketing is all about reaching audiences where they’re active and delivering content there, it might be time for brands to lay off the skepticism, pick up a smartphone and snap some pictures.


Facebook is still at the top of the heap, with 75.6 percent of 18- to 24-year-olds counted as active users. In second place is Instagram, with 43.1 percent penetration. Snapchat isn’t far behind with 32.9 percent of the demographic, and it beats out Twitter (23.8 percent) and Pinterest (17.8 percent). In total, Snapchat has been used by over 50 percent of 18-24-year-olds, compared to only 20 percent of 25-34 year-olds and 8 percent of people over the age of 35....

Jeff Domansky's insight:

Stop napping and start snapping if you want to reach younger targets.

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How to use Snapchat for Business Marketing | Mike Gingerich

How to use Snapchat for Business Marketing | Mike Gingerich | Public Relations & Social Marketing Insight | Scoop.it
From mikegingerich.com - May 27, 2014 10:36 AM

With smartphone use growing each day, companies that aren’t utilizing mobile marketing channels are missing a golden opportunity.  The prized Millennial demographic is shifting from traditional marketing methods and causing major players—like McDonalds—to find new ways to reach them. Using the above examples, here are:5 ways companies can use Snapchat in marketing:In-store couponsNew product announcementsExclusive looks behind the scenesExclusive deals and promotionsBuild followers with giveaways...

Jeff Domansky's insight:

5 great social marketing tips from Mike Gingerich.

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