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On top of the shifts in time spent with media and the fragmentation of audience engagement, media companies are also challenged with shifts in revenue. More traditional media companies like newspapers, radio, local TV stations, direct mail, and directories experienced a total decline in revenue ranging from $25 million to $1.7 billion from 2012 to 2013 according to Borrell Associates 2013 Local Advertising Outlook.
All of these factors are taking a big toll on media companies, forcing leaders at media companies to face their challenges head on. As I speak with more and more consultants, General Managers, VPs of Sales, and Directors of Marketing they tell me that if their companies don’t adapt to accommodate their audience and their advertisers, they’re going to fall behind. Here are the top challenges these media companies have shared with me, and how we believe inbound marketing can help them meet and defeat those obstacles....
Learn what the four biggest problems plaguing media companies are, and how inbound marketing can help address those issues.