Public Relations & Social Marketing Insight
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Public Relations & Social Marketing Insight
Social marketing, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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Pinterest Is Working on a New 'Explore' Section for Publishers, Brands

Pinterest Is Working on a New 'Explore' Section for Publishers, Brands | Public Relations & Social Marketing Insight | Scoop.it

Pinterest is building a new media channel for publishers and brands to create videos and multimedia posts, according to advertisers familiar with the plans.


The Pinterest media section is similar in concept to how publishers work closely with Snapchat, Twitter, Facebook, and Instagram, the advertising sources said speaking on condition of anonymity. The design and content would be uniquely Pinterest but it gives publishers and brands a more structured playground to share to the site.


There will be places for advertisers to buy into media sections, for now at least. A person familiar with Pinterest’s plans said the new channel’s ad offering will be pushed out initially as a test. Where the company takes it from there remains unclear....

Jeff Domansky's insight:

Pinterest exploring video marketing for publishers and brands.

Jayme Soulati's curator insight, December 7, 2016 8:16 AM
Ever browse on Pinterest? It's a true delight; candy.
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Increase Your Pinterest Engagement by 275%

Increase Your Pinterest Engagement by 275% | Public Relations & Social Marketing Insight | Scoop.it

It's no news that Pinterest has seen huge growth in the past year and has become one of the leading sites for brands to showcase their products and weave their social media strategy.


It currently counts up to 70 million users, 80% of which are women; and since women hold most of consumer power and value, you have no choice but to start using this social network to expand your online presence.


Apart from that, Pinterest has a high engagement rate, with 98 minutes spent online per month and 80% of total pins being repins. Do you need any more proof why you should be there? QuickSprout has compiled a useful infographic presenting stats and tips to help you grow your business Pinterest account and succeed with high conversion rates....

Jeff Domansky's insight:

Useful tips to help you power up your Pinterest marketing strategies.

Meridian HOM's curator insight, January 27, 2014 10:02 AM

Check out Meridian House of Mystic on Pinterest: www.pinterest.com/drmeridian

Marie Clement's curator insight, January 30, 2014 12:18 PM

Some useful information here and also in the link provided to manage your Pins in 10 minutes a day. 

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You Can't Buy Pinterest Fame

You Can't Buy Pinterest Fame | Public Relations & Social Marketing Insight | Scoop.it

Pinterest updated its Acceptable Use Policy, condemning users who pay others to follow them or re-pin their images.


If you want to build your following on Pinterest, there's no easy shortcut.


That's the message Pinterest sent to users after the company updated itsAcceptable Use Policy late last week. The subtle changes to the policy now condemn users who pay others to follow them or re-pin their images. In other words, users can't buy new followers or shares.


"We recently updated our Acceptable Use Policy to simplify language and clarify our stance on a few things," a Pinterest spokesperson said in a statement given to Mashable. "We want Pinterest to be a place where people can be authentic and share the things that interest them most, so we now prohibit paying per Pin or follow."...

Jeff Domansky's insight:

Changes to Pinterest policy may give some marketers heartburn. I recommend you have a very close lock at these changes so you are in compliance.

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5 Reasons Pinterest’s Search Engine Is Better Than Google’s

5 Reasons Pinterest’s Search Engine Is Better Than Google’s | Public Relations & Social Marketing Insight | Scoop.it

Pinterest is a lifestyle searching tool for millions of people. 


People go on there with excited eyes to look for amazing recipes to cook for dinner that weekend, find ways to dress to the tens for a special date, or find creative educational materials to teach children with.


Millions of users turn to Pinterest to enhance their lifestyle. And they are doing so by using the search function on Pinterest. Here’s a fun fact.


Did you know that Google has a search engine just for recipes? It’s been around for years, but almost nobody I know uses it. 


Instead, most people I know automatically go to Pinterest if they want to find recipes to try out. 


That’s not the only reason Pinterest is better than Google. 


Here are 5 reasons why Pinterest’s search engine is better than Google....


Via Antonino Militello
Jeff Domansky's insight:

Surprising facts about Pinterest for marketers.

jasmine moriah gabrielle hummel's curator insight, April 6, 2016 7:37 PM
I still think google is better than pinterest
Willem Kuypers's curator insight, April 11, 2016 8:56 AM
Google est de moins en moins pertinent pour nos recherches sur internet. Voici explication pour utiliser Pinterest.