Public Relations & Social Marketing Insight

It didn't hit me until I tried to teach it, but the most recent definition of public relations offered by the Public Relations Society of America is wrong. It isn't a little bit wrong. It's a whole lot wrong.

 It's wrong because public relations is not a strategic communication process. There is much more to it than that. Even my students crinkled their brows when the full force of comparison was offered for consideration. And then I gave them a working definition I've been crafting  for some time....