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Business is a warzone: If you stand still, you die. No matter how good your product or service, you’re at the mercy of cause and effect. The market’s evolving needs must be met by evolving products.
...But perhaps companies like Microsoft aren’t like yours? They deal in products that constantly change and have a short shelf life; change and fluidity are normal in their particular market.
So what happens when you’re not one of these companies? How do you deal with the speed at which social media and the spread of connected devices has changed the balance of power between a company and its customers and made it difficult to market using traditional advertising tools?...
In the transition from Jerome McCarthy’s 4Ps of Product, Place, Price and Promotion to what he calls the 4Es of Experience, Everyplace, Exchange and Evangelism, we also see the morphing of traditional businesses into social ones...
[This is a really thoughtful article on how business must evolved from traditional into social business models ~ Jeff]
Another on my favourite theme – when you change marketing channels, you have to change your engagement style.