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The purpose of your website is to encourage people to take action. Period.
Now the actions might very – like joining an e-mail lists or donating money – but regardless what the specifics are, your website’s value is the net of action it encourages.
Two critical areas of action on your website are:
1. Sharing content from your website via social media.
2. Liking and following your organization’s outposts.
The reason why these two areas of action are critical, is that they help build your fan base, amplify word-of-mouth, and increase traffic to your website....
[Alway great social media tactics from John Haydon - JD]
