Public Relations & Social Marketing Insight
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Social marketing, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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10 of the best social media campaigns from 2012

10 of the best social media campaigns from 2012 | Public Relations & Social Marketing Insight | Scoop.it
From econsultancy.com - December 30, 2012 4:42 PM
Measuring the efficacy of social media marketing still isn't an exact science, regardless of what the gurus and ninjas tell you.

 

So how can we whittle all the thousands of social campaigns we've seen this year down to a definitive list of the '10 best of 2012'?

 

Do we gauge it on the number of new fans acquired, retweets, ROI, YouTube views, the number of people it reached, sentiment analysis, the amount of traffic it drove or maybe the number of new brand advocates it created?

 

The answer is any of the above and any number of other social metrics, so for this list I've instead gone for the campaigns that I found to be most memorable, innovative, or downright funny....

Jeff Domansky's insight:

Lots of lessons in thislist of social marketing success stories...

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11 Shocking New Social Media Statistics in America | Jay Baer

11 Shocking New Social Media Statistics in America | Jay Baer | Public Relations & Social Marketing Insight | Scoop.it
From www.convinceandconvert.com - November 29, 2012 10:26 PM
Social media statistics from The Social Habit by Edison Research includes several very interesting data points about Facebook, Twitter and beyond.

 

You think social media is reaching maturity, and the whipsaw behavioral shifts that change like a Dwight Howard trade request are things of the past? Uhhh, no. Released yesterday at Blogworld New York, findings from social media behavioral researcher Tom Webster and the team at Edison Research show some shocking changes in how Americans use and consume social media. You can access the entire presentation at The Social Habit microsite, but 11 social media statistics in particular stood out for me. Two quick notes: This is not data dredging. This is real, random sample, tightly controlled research from the same company that is the exclusive provider of Presidential exit polls in the USA....

 

[There were some social media research surprises worth noting ~ Jeff]

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How To Jump To A Social-Business Model | Forbes

How To Jump To A Social-Business Model | Forbes | Public Relations & Social Marketing Insight | Scoop.it
From www.forbes.com - December 10, 2012 4:55 PM
Business is a warzone: If you stand still, you die. No matter how good your product or service, you’re at the mercy of cause and effect. The market’s evolving needs must be met by evolving products.

 

...But perhaps companies like Microsoft aren’t like yours? They deal in products that constantly change and have a short shelf life; change and fluidity are normal in their particular market.
So what happens when you’re not one of these companies? How do you deal with the speed at which social media and the spread of connected devices has changed the balance of power between a company and its customers and made it difficult to market using traditional advertising tools?...

 

In the transition from Jerome McCarthy’s 4Ps of Product, Place, Price and Promotion to what he calls the 4Es of Experience, Everyplace, Exchange and Evangelism, we also see the morphing of traditional businesses into social ones...

 

[This is a really thoughtful article on how business must evolved from traditional into social business models ~ Jeff]

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Mark Matchen's curator insight, December 11, 2012 9:54 AM

Another on my favourite theme – when you change marketing channels, you have to change your engagement style.
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How to Drive Sales Through Social Media | Entrepreneur.com

How to Drive Sales Through Social Media | Entrepreneur.com | Public Relations & Social Marketing Insight | Scoop.it
From www.entrepreneur.com - November 12, 2012 8:32 PM
In this special 'Ask Entrepreneur' feature, marketing expert Jason Falls discusses how business owners can convert followers into paying...

 

In this special feature of 'Ask Entrepreneur,' Facebook fan Amy Clark Braden from Austin, Texas, asks: Which social network is better for converting followers into customers? So far we haven't had much luck with Facebook. What about Twitter or Google+?

 

Converting customers through social channels is not as cut-and-dried as most business owners think it should be. Put yourself in your customer's shoes and ask, "Why would I engage with this brand on Facebook?" Often, the answer is not, "So I can buy stuff from them."

 

Perhaps a better question to ask is, "Where would I buy things from a brand?" Chances are, Facebook is not going to be the first answer for many....

 

[Jason Falls answers a great question with practical suggestions for marketers ~ Jeff]

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