How to Strategically Build an Influencer Marketing Program | Public Relations & Social Marketing Insight | Scoop.it
From maximizesocialbusiness.com - November 21, 2015 4:13 AM

As our influencer marketing columnist Raymond Morin blogged sometimes ago, there are 3 main types of influencers:

- celebrities

- opinion leaders (traditional media, online media, social media)

- ambassadors (satisfied customers, happy employees).


With the democratization of social media influence, there are simply more people that yield influence in social media. Perhaps this is one reason why Influencer Marketing continues to soar in 2015. It really shouldn’t come as a surprise, because numerous stats have already documented the power of online recommendations...