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The winners of the first-ever PR Daily Digital PR and Social Media Awards are diverse—they include a couple of nonprofits, one of the world’s largest automakers, several PR firms, a casino, an airline, and a bitchin’ kitchen.
Despite their differences, all of the winners share a common trait: They were bold.
Whether it was a tech company’s bold attempt to hijack its competitor’s conference or a nonprofit communicator’s bold reporting trip to the Horn of Africa, the winners reveal a courageous streak among PR and marketing people in the digital age—it’s a brave new world, and they’re not afraid to dive in....
With so many fantastic video campaigns released throughout the year, now is as good as any to take a look back at the campaigns and viral videos that made 2012 such a memorable year. From flash mobs to kamikaze cats, there's something for everyone... With the new year just hours away, it’s as good a time as any to reflect upon what has been a memorable year. With more than 72 hours of videos uploaded to YouTube every minute, it’s takes something truly special to stand out. Since the quality of videos has risen this year, the problem that emerged was that there were so many good examples, we could have easily made a list containing 150, which would have defeated the purpose. So in no particular order, here are our top fifty viral campaigns from the past year....
How to use Pinterest to get more blog traffic: Find out how to increase engagement and drive traffic to your website with Pinterest. Getting lots of pins from your blog posts can increase engagement and drive traffic. It can also help boost your performance on search engines because pins to your post are ‘do-follow’ links. Pinterest’s recent growth has been unstoppable. According to comScore, Pinterest has grown by 4377% since May 2011. Many blogs are using Pinterest effectively to increase traffic and build engagement. Below you will find 4 tips to get more traffic to your blog from Pinterest.... [Mitt Ray offers practical Pinterest tips to help grow your blog traffic - JD]
Many companies are still figuring out social media marketing. Businesses are starting to realize that Facebook and other social media channels can influence their target market to create massive traffic and sales. ...Today, if you can get your prospect to “like”, “comment”, and/or “share” your content on Facebook, you are indirectly marketing to their entire sphere of influence. One single “like” may potentially be seen by many friends on a person’s contact list.
It’s those secondary contacts that reflect how the audience has shifted dramatically and how the entire sales conversation is now different. It is the power of the amplification of conversations that start at “one to many” and then become exponential and move to “many to many”.
So how are big brands leveraging this power to their benefit?
Here are 10 ways that big brands are using Facebook to tap into this limitless potential....
[Jeff Bullas offers 10 colorful examples of brand success using Facebook - JD]
Instagram’s community quietly passed the 80 million member mark with almost 4 billion photos shared while its owner Facebook has 300 million photos uploaded daily. Despite it’s relative youth and size compared to social media heavyweights like Facebook and Twitter, there’s research related to Instagram to give marketers insight into the platform’s importance and how to use it.... From a brand perspective, the investment doesn’t seem high relative to other forms of social media. About two out of five businesses have an Instagram profile and have posted at least one image.... [An excellent research resource for Instagram data and social media proof points - JD]
Timing is everything, and it couldn’t be more true for social media. With thousands of tweets and status updates posted every day, you want to make sure that your posts are seen by as many people as possible and get as many clicks as possible, so how do you make sure everyone sees your post or tweet?
There isn’t a definitive answer to this question, but you can at least give your post the best possible chance. Back in May, link shortener service bit.ly released a report showing the best times to tweet and post a status update on Facebook.
Bit.ly concluded that the best time to tweet is any time between 1pm-3pm from Monday to Thursday and that you should avoid posting after 8pm any day as well as tweeting after Friday at 3pm. Facebook follows the same principles, finding that links posted mid-week – between 1pm and 4pm – brings high click through rates before traffic begins to fade....
What can social media do to help – or hurt – your content marketing efforts? It's all about creating and maintaining your credibility. A recent research paper from Microsoft Research and Carnegie Mellon University focused in particular on how Twitter users assess the credibility of tweets. Here are the top traits associated with a tweet that add credibility....
Content creation (23%), is the most time consuming task for community managers, beating out Facebook engagement (19%) and customer service (13%), according to a survey... ...released in January 2012 by Social Fresh. Another content-related task, managing an editorial calendar, came in fourth on the list, on par with comment moderation and Twitter engagement (all at 10%). Community engagement (5%) and analytics/reporting (3%) also appeared on the list, but were voted the most time consuming task by a much smaller proportion....
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A look at how Maersk's social media manager, operating solo, engages fans on 10 social networks without bottom-line sales or gimmicks. He just tells stories. When Jonathan Wichmann's boss at worldwide shipping company Maersk Line told him that the company was approaching a point of being ready to dive into social media a little more than a year ago, the two agreed that it would face some difficulties that companies that mainly communicate with the public might not.
"You can't fake it," Wichmann says. Wichmann was a consultant for the company at the time. After joining Maersk full-time, Wichmann stepped up to handle everything virtually single-handedly. In the year since that initial meeting, the company has accrued 650,000 Facebook fans and won awards for the social media campaign of the year and best community presence at the European Digital Awards. Maersk pulled that off in such a short time with what Wichmann calls an "insourcing" approach....
New social media channels to consider as part of your b2b marketing strategy. In my previous post, ‘Top 5 Social Media Channels for B2B Marketing‘, I focused on the (some would say) ‘traditional’ channels, i.e. the ones that have been around for quite a few years already and are well established as social media channels and tools for social media marketing. But unless made directly aware of the benefits, many marketers are either unaware of or slightly scared of using new channels. In this article I will outline the top 5 new up-and-coming social media channels that could help your B2B company get ahead in the social media game.... [A couple of surprises on this list of up-and-coming social media channels ~ Jeff]
Facebook and Twitter aren't the only sites with dedicated brand pages. Considering we did one for Facebook, it was only fair that we give Google+ the same treatment. While it’s taken a bit of flak when it first started up, Google+ offers a wide range of features that you can’t find on Facebook or Twitter. High quality images, hangouts, rich multimedia and the ability to use GIF files for the cover photo are just some of the things brands can take advantage of. If you want to see the best ways to use Google+ for your brand, here is a collection of the best Google+ brand pages out there. [Lots of inspiration for marketing and PR - JD]
Biz, Ev and Jason were the founding team behind Twitter and it looks like they are back. The Obvious Corporation is their new venture that has a small portfolio of companies all looking at a new vision for how we can publish content. Why should we care? Well when the team that launched blogger which helped bring blogging to the masses and then Twitter which has gripped the whole world do something, then you need to sit up and take notice. Most of the companies have just the most basic of sites outlining their vision but you can enter your details requesting access to the beta versions when they are ready to let you. I would recommend all PR professionals to do this as I am a real believer that you need to understand these new tools and their potential value for clients as soon as possible. There is nothing worse than being in a meeting and the client asking you what you think of X and not being able to at least offer the most basic of opinions. Of the new projects they are involved with the following three are the ones that I feel communications professionals need to take a look at. 1. Medium
2. Branch
3. Lift...
...That’s what I mean by my somewhat controversial headline – we need to stop thinking about content (and channels) by our old, singular, labels (paid = mass advertising, earned = PR, owned = your website) and recognize that there are absolutely no boundaries between these types of content. In fact, what we’re looking at is a flexible, fluid publishing and sharing continuum; how the original work was created does not define it. Instead, what matters most is what happens to that content once it’s released. I would argue that our new set of labels should be about quality/interactions, rather than source, and that what content is can’t be defined until someone has engaged with it (or not). Ideally, a piece of content, like the Forbes AdVoice example used earlier, could be all (or most) of these things, though in no particular order: owned by origin, paid to scale, earned because of its quality. This reminds me of a concept I spoke about first at the Society for New Communications Research Annual Symposium a few years ago, and which was covered not long afterwards by the Financial Post: as marketers, as communicators, you need to focus on one simple thing: and that is making your content (your messages) good enough to steal. What your content gets labelled as afterwards will tell you just how well you did.... [Very interesting and thought-provoking post from Maggie Fox - JD]
A secret to success in today’s communications arena is not just the actual production of content, but incorporating the voices of our social audiences into the content mix by building social collaboration into the strategy. In other words, it’s an exercise in agile engagement, in which the brand listens to what people are talking about in networks, and uses that information to shape and guide content development to serve audience need – and gain their interest. The efforts your brand commits to building social collaboration as part of its strategy will be repaid with an engaged audience that trusts your brand’s content, and is willing to share it with their own social graphs....
"Social TV" is another game changer for business and public relations. The breakneck pace of change and the convergence of TV, video, social media and mobile have big implications for public relations, marketing and social media....
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![Instagram Research You Need NOW! [7 Charts] | Heidi Cohen | Public Relations & Social Marketing Insight | Scoop.it](https://img.scoop.it/GMuy24Ag9kza3lpNLONigzl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
Lots of social media and content marketing inspiration from the PR Daily award winners...