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As you’ll know, YouTube is the second largest search engine behind Google in many countries. It’s the number one ranked entertainment site and 3rd most visited in the UK by Hitwise. Given this and since popular videos are displayed in the “one-box” of blended search results for some queries it’s worth investigating how YouTube can be used to reach a wider audience.
In this post I’ll give a short tutorial on how to find out it’s relevance in your market by finding out the number of searches. I’m not suggesting it will give instant results or as Forrester misguidely advised that it’s the Easiest Way to a First-page ranking on Google. It may even help you “push back” against colleagues who are asking why you’re not doing more work in YouTube....
