Public Relations & Social Marketing Insight
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Public Relations & Social Marketing Insight
Social marketing, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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New Research: Do Pictures of People Increase Facebook Engagement?

New Research: Do Pictures of People Increase Facebook Engagement? | Public Relations & Social Marketing Insight | Scoop.it

Marketers often spend hours selecting and producing visual content to post on Facebook brand pages. Creatives, strategists, and managers can go round-and-around debating which images work and which don’t for a brand. Sometimes they debate over whether or not the brand should show people in brand images, and everyone has their differing opinions.


At Taggs, we decided to bring data to help settle the debate – Do people pictured in brand images help or hurt Facebook engagement?

Jeff Domansky's insight:

Do pictures increase engagement? Not so fast says research. 


this is a fascinating bit of research for marketers, Web designers, bloggers and content marketing pros.

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The Twitter Redesign We Would All Love To See | Simply Zesty

The Twitter Redesign We Would All Love To See | Simply Zesty | Public Relations & Social Marketing Insight | Scoop.it
Considering how Twitter's main site has seemed to regress in recent times and greater attention has been placed on the mobile app, we've decided to give the site a makeover and show how the site can be improved...

 

We understand that Twitter is designed more for mobile, but considering how neglected its desktop site feels – and especially since it is its main source of revenue – we decided to take matters into our own hands and present our vision of how Twitter should look and feel.

The Aim

Before starting the redesign, it was important to look at what Twitter does right first and incorporate those features into the new look. For one, its simplicity is its greatest strength, and so the overall aim was to evolve the platform instead of creating an entirely new interface from scratch.

 

While it’s very tempting to fill the entire page with different columns and boxes to give users more features to interact with, doing so would make the page busier, which would compromise the overall experience. Therefore, we limited the design to two columns and placed tweets on the left-hand column to maintain consistency....

Jeff Domansky's insight:

Wow. Just wow! I hope Twitter is watching. This is a wonderful and whimsical "what if?" redesign of our favorite social media channel from the very creative folks at Simply Zesty...

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The Only Metrics You Need to Optimize Website Performance

The Only Metrics You Need to Optimize Website Performance | Public Relations & Social Marketing Insight | Scoop.it

Your website is the hub of your inbound marketing efforts. Every piece of content you create or campaign you run should be designed to drive traffic to your website and landing pages, giving you the chance to convert visitors into leads and customers. It makes sense, then, to start by looking at insights from your web analytics platform, such as Google’s free Google Analytics, or a paid platform like HubSpot .


Let's review the 8 essential metrics you should be tracking on your website and its landing pages, and how you can use these metrics to optimize and improve your website’s performance....

Jeff Domansky's insight:

I liked this straightforward look at the most important measures of success from your website and landing pages.good measurement tips to take to heart, not to mention your chief executive.

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