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One of the most common questions asked of us in the PR and earned media world is, “I need a quick hit. Can you get me a quick hit?”, implying that a company needs very fast, very short term audience generation. Unless you’ve got something absolutely groundbreaking, mind-blowingly awesome, the chances are that no agency, even us, will get you what you want – the world beating a path to your door instantly at relatively low cost due to favorable media coverage. Why? The quick hit is largely a myth....
When was the last time you found a situation in which you trusted someone instantly that turned out to be legitimate? Chances are it was long ago, and highly unusual. Trust takes time; the idea of creating mass amounts of trust instantly is simply a fanciful fiction....
Where's the real ROI? Chris Penn suggests it's in the long-term...