Public Relations & Social Marketing Insight
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Stop the Spin: 3 Ways to Measure the ROI of PR | HubSpot

Stop the Spin: 3 Ways to Measure the ROI of PR | HubSpot | Public Relations & Social Marketing Insight | Scoop.it
From blog.hubspot.com - February 25, 2016 10:07 AM

The public relations industry has a big PR problem when it comes to communicating how it directly impacts the bottom-line.


Consider this: Companies that are serious about PR typically spend no less than $5,000 per month on media relations programs. This isn’t chump change.


Yet, people -- either on the agency-side or brand-side -- talk about ROI in terms of media impressions, number of placements, and message pull-through. And while quantifiable, these metrics mean absolutely nothing if they don’t meet the goals of the business. Repeat, nothing.


Let’s first break down why each one of these metrics are ineffective:...

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Katie Bouwkamp shows how to track and report on the value of PR activities.

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Survey: Lack of standards the biggest problem in PR measurement | Ragan.com

Survey: Lack of standards the biggest problem in PR measurement | Ragan.com | Public Relations & Social Marketing Insight | Scoop.it
From www.ragan.com - March 15, 2013 10:20 PM
Although lack of a unified standard is the biggest measurement problem, most PR pros said that's "impossible" to achieve. And those Barcelona Principles? Most never heard of them.

 

...Some 66 percent of respondents hadn't heard of the Barcelona Principles, and another 17 percent had heard of them but didn't know how they apply to PR metrics.

 

While some called on PR pros to spread the word about the principles, others felt they were too vague....

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Measuring Metrics: What’s the Formula for Showcasing PR’s Value? | Cision

Measuring Metrics: What’s the Formula for Showcasing PR’s Value? | Cision | Public Relations & Social Marketing Insight | Scoop.it
From www.cision.com - May 26, 2015 11:23 PM

PR professionals often search for a magic solution to the value dilemma, but the answer is a lot simpler than they think.

At her “Money Well Spent: Tips for Showcasing PR’s Value” webinar, Shonali Burke explored how to design and develop a PR campaign center piece, avoid the seven sins of bad measurement and refocus your efforts when something doesn’t go according to plan....

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Shonali Burke looks at how to showcase the value of public relations.

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Healthy media coverage can lead to healthier bottom line, MediaMiser report shows

Healthy media coverage can lead to healthier bottom line, MediaMiser report shows | Public Relations & Social Marketing Insight | Scoop.it
From www.turningnewsintoknowledge.com - September 28, 2011 5:08 PM

Ever wonder just how much a front page story actually does for your bottom line?

 

Most likely a great deal, according to a recent MediaMiser report that studies potential correlations between media coverage and sales outcomes.

 

According to the report – featuring an analysis of Toyota Motor Corp.’s U.S. media coverage from January to May of 2011 – the overall number of Toyota-related articles and media mentions showed a direct correlation with that company’s sales figures....

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