Public Relations & Social Marketing Insight
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Public Relations & Social Marketing Insight
Social marketing, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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Reuters Institute Digital News Report 2017 - Edelman

Reuters Institute Digital News Report 2017 - Edelman | Public Relations & Social Marketing Insight | Scoop.it

Edelman has just worked with the Reuters Institute on the release of its new report on the state of the media industry around the world.

 

There are a few shocking findings, most notably the rise of niche politicized outlets, such as the left-wing Aristegui Noticias in Mexico and the far-right leaning Breitbart in the U.S.; the inclination of some consumers to opt out of news altogether; and the stunningly low trust in media in markets such as South Korea on the basis of excessive business and political influence. Here are the most important findings....

Jeff Domansky's insight:

Lots of news insights and a few surprises in this Reuters report.

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10 Ways the Media and Tech Industry Helped Create Donald Trump | MediaShift

10 Ways the Media and Tech Industry Helped Create Donald Trump | MediaShift | Public Relations & Social Marketing Insight | Scoop.it

Three weeks after Donald Trump won a historic victory to become the 45th president of the United States, the media postmortems continue.

 

In particular, the role played by the media and technology industries is coming under heavy scrutiny in the press, with Facebook’s role in the rise of fake news currently enjoying considerable coverage.

 

This represents a shift from earlier in the campaign, when the volume of media airtime given to Trump was often held culpable for “The Apprentice” star’s political ascendancy.

 

In truth, a Trump presidency is – in part – a reflection of the status and evolution of the media and tech industries in 2016. Here are 10 ways that they combined to help Trump capture the White House in a manner not previously possible. Without them, Trump might not have stood a chance....

Jeff Domansky's insight:

More insight into the Trump election win .Why? How? Who done it?

DigitalDimension's curator insight, December 7, 2016 12:29 PM
10 maneras en que los medios y la industria de la tecnología ayudaron a crear a Donald Trump
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10 facts about the changing digital news landscape

10 facts about the changing digital news landscape | Public Relations & Social Marketing Insight | Scoop.it

Digital news continues to evolve, pushed by a variety of innovations in recent years, from groundbreaking new technologies like virtual reality and automated reporting to experiments on social platforms that have altered campaign coverage.

 

As journalists and media practitioners gather for the annual Online News Association Conference, here are 10 key findings from recent Pew Research Center surveys and analyses that show how these rapid digital shifts are reshaping Americans’ news habits...

Jeff Domansky's insight:

Pew Research provides valuable insight into the changing digital news landscape. rrecommended reading for PR, journalists and marketers. 9/10

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Study: Social Media Overtakes TV as Main Source of News for 18-24

Study: Social Media Overtakes TV as Main Source of News for 18-24 | Public Relations & Social Marketing Insight | Scoop.it

The 18-24 crowd has used the internet as its primary source for news for several years. Now it is specifying “social media” as its main source of news, with that niche overtaking television for the first time.


The information comes from a study done by The Oxford University Reuters Institute for the Study of Journalism. It looked at consumers of news and information around the world for its “Reuters Institute Digital News Report 2016.” This is the fifth year it has issued such a report. It’s a fascinating read.


28 percent of 18-24 year-olds say social media is their main source of news, compared to 24 percent who cite television.


Since 2013, the number of people in the US who say they get their news from social media has doubled—46 percent now use social media for news....

Jeff Domansky's insight:

Social media is becoming the go-to source for news. And users aren't as interested in video as publishers want them to be.

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Ripple Takes on Hyper-Local News, But Compensation Issues Remain

Ripple Takes on Hyper-Local News, But Compensation Issues Remain | Public Relations & Social Marketing Insight | Scoop.it

From LocalLabs to GoLocal24 to Everyblock, hyper-local news startups have consistently collided with foreboding economics: Narrow audiences tend to be small audiences, and small audiences are hard to monetize.


But Ripple founder and CEO Razmig Hovaghimian, who previously made splashes with Embrace and Viki, thinks his latest project could build a more successful business model for hyper-local news — and several heavyweight funders are buying in.


"I want [Ripple] to be a platform where storytellers get not only recognition and satisfaction from it, but compensation as well." -Razmig Hovaghimian


EarlIer this month, Hovaghimian and his six-person team launched Ripple, a hyper-local news app that uses geo-location technology to help users discover the stories closest to them. Backed by Greylock Partners, Knight Foundation, MIT Media Lab director Joi Ito and other funders, Ripple has now launched in ten cities, including San Francisco and New York, and Hovaghimian says more locations are coming soon.  


 source of enthusiasm for Ripple is two-fold: First, by combining geo-mapping technology with a voting system that allows stories to “ripple out” to a wider audience, Ripple creates an opportunity to produce hyper-local news at scale — a big step toward business viability....

Jeff Domansky's insight:

Could Ripple find a way to make local news profitable? VCs think so.

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Journalists Speak Out: Which Publication Represents Future of News - CommPRO.biz

Journalists Speak Out: Which Publication Represents Future of News - CommPRO.biz | Public Relations & Social Marketing Insight | Scoop.it

Business Wire’s 2015 Media Survey is now available and it offers startling results about how journalists see the future of news media. The landscape of media is changing – new platforms and new styles. The New York Times is an institution but it didn’t start off as one. How will we be referring to BuzzFeed decades from now? Will the two seemingly different lines of media style intersect at some point in the future? These questions are part of the debate regarding the future of media and journalists are split.


According to an article published in The Guardian back in 2013, BuzzFeed is described as an, “irreverent US news and entertainment website taking the social web by storm” and investor Kazz Lazerow, co-founder of Buddy Media, described the website as “the defining media company for the social age.”


Only a few years ago, BuzzFeed represented the wave of change the digital age brought upon news media and that wave has only continued to grow. Now, BuzzFeed is challenging traditional forms of news, jockeying to become the standard of journalism.


When asked to decide between The New York Times style and the BuzzFeed style, journalists made clear that while the classical form isn’t going anywhere, it will have to share its place at the top....

Jeff Domansky's insight:

Surprising survey!

Infinity Local's curator insight, November 1, 2015 5:28 AM

Unbelievable. "BuzzFeed is challenging traditional forms of news, jockeying to become the standard of journalism."

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Snapchat Journalism | Medium

Snapchat Journalism | Medium | Public Relations & Social Marketing Insight | Scoop.it

All too often, we learn of revolutions in police states of third world countries from citizens on social media. This week, the stories and images online looked like a world away but unfortunately it was close to home. The stories of Ferguson, MO became national stories as they were shared by media and citizens on social media.


As the evolution of journalism continues on social media, storytelling through real-time mobile video is the latest shift. On Thursday, filmmakerCasey Neistat traveled to Ferguson with Vice News to cover the story for 24 hours. If you are not familiar with Casey’s work, check out his acclaimedYouTube channel to view.


In recent months, he began using Snapchat to share video stories and later posts to his Snapchat Stories YouTube channel. Instead of putting words in his mouth, I’ll let him explain...

Jeff Domansky's insight:

Here's a very interesting look at Snapchat as a journalism tool used by Casey Neistat in covering the Ferguson story. It's not polished but it has impact and like other good citizen journalism is a good complement to mainstream reporting.

Pauline Kershaw's curator insight, September 4, 2014 4:11 AM

Read this story and reflect how social media developments have changed different aspects of life and helped in particular jobs.  Maybe investigate the jobs within social media development as a possible career.

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Social-Media Traffic to News Sites Has Increased 57% Since 2009 | Mashable

Social-Media Traffic to News Sites Has Increased 57% Since 2009 | Mashable | Public Relations & Social Marketing Insight | Scoop.it
Digital consumption of the news is quickly becoming the norm, with 64.5% of Americans now combing the headlines online.
Jeff Domansky's insight:

Great look at the evolution of online news.

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NowThisNews Books Booker For First Instagram Political Interview | MediaPost

NowThisNews Books Booker For First Instagram Political Interview | MediaPost | Public Relations & Social Marketing Insight | Scoop.it

New Jersey Governor Chris Christie is a meat eater and Newark Mayor Cory Booker is a vegetarian. That is what we learned last night in the first exclusive Instagram video interview of a political figure. Posted by the up-and-coming mobile video news company  NowThisNews, this is the first of five installments to be posted this week. 

The series poses one question each day to the Newark Mayor and U.S. Senate candidate. Within the constraints of the Instagram Video format, Booker has about 15 seconds for his answer. In yesterday’s post Democrat Booker illustrated at least one disagreement and difference between himself and Republican Governor Christie. NowThisNews says this is the first interview of a political candidate ever posted exclusively to Instagram. Booker, who is a pretty fast talker, may have been a politician made for Instagram....

Jeff Domansky's insight:

Talk about news bytes! This is an interesting news innovation and a unique way to use Instagram as a news channel.

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Ex-CNN anchor Ali Velshi: Twitter is merciless when media lag, ruthless when they’re wrong | Quartz

Ex-CNN anchor Ali Velshi: Twitter is merciless when media lag, ruthless when they’re wrong | Quartz | Public Relations & Social Marketing Insight | Scoop.it

For a time, Gabrielle Giffords was dead. So was Newtown, Connecticut, shooter Adam Lanza’s father. Or maybe it was his brother in Hoboken, New Jersey. All three, as we now know, are alive. Two of them weren’t even shot. On the other hand, the alleged Boston Marathon bomber is, actually, under arrest. Then he wasn’t. Then he was.

 

How does the news get it so wrong? I’ve spent almost 20 years as a reporter and anchor and have covered more live, fast-breaking stories than I remember. Mistakes happen regularly on cable news because of the inexact and unreliable nature of rolling coverage. But most of the mistakes don’t matter: the exact color of the car, the exact price of the stock, the exact quote from the courtroom. Ultimately, they all get corrected, as rumor and speculation give way to provable fact and hard evidence. Most of the mistakes end up being of little consequence.

 

But the details surrounding the Boston bomber mattered, because the nation was so heavily invested. Americans were on edge, their sense of safety shattered again. Public anxiety was at its height when the news of an arrest first came. The news, it turns out, was wrong. And this one didn’t fix itself....

Jeff Domansky's insight:

Former CNN anchor Ali Velshi reflects on media challenges, breaking news and more. I'll miss him on CNN but he's due to be on Al Jazeera America when it launches soon.

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The New ‘New’ Journalism

The New ‘New’ Journalism | Public Relations & Social Marketing Insight | Scoop.it

The week of the Boston bombings has been a cascade of embarrassments for the news industry. On Wednesday, CNN falsely reported that arrests had been made. The New York Post, never known as a pillar of journalist ethics, sunk to a new low with a front-page photo on Thursday of two young men, captioned, “Feds seek these two pictured at Boston marathon.” The only hitch: These weren’t the suspects. One of them says he’s now afraid to leave his house.

 

But should these media fails really surprise us? Those who have been paying attention know that media bosses have been in a race to the bottom for over a decade. As journalist Nate Thayer describes it, “Not only have all the editors and others responsible for ensuring balanced and accurate story, which was crucial to ensuring believable information, been eliminated in budget cutbacks, but the more overwhelming new reality is the age of instant in the new borderless digital information age.”

Jeff Domansky's insight:

As social media and traditional media collide, the result seems to be a scramble to be first regardless of the facts or journalistic integrity.

Jade Nicole Burman's curator insight, September 21, 2014 10:22 PM

This is just wrong. The media should get their facts straight before releasing such sensitive information on such a sensitive topic. Not only that, I noticed they called the police "feds." They should probably work on their grammar skills as well as their research skills. Oh and maybe reviewing the code of ethics wouldn't hurt either.

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A media attack — BuzzMachine

A media attack — BuzzMachine | Public Relations & Social Marketing Insight | Scoop.it

...But the new factor this time — versus 9/11 or London’s bombings or Mumbai’s attacks or even the Atlanta Olympics’ — is the assured presence of media cameras at the finish line of the Boston Marathon. This was the media-centered attack.

 

But here’s a touch of irony: On prime-time TV, the three major networks didn’t alter their programming to continue covering this event. That tells us that terrorism is worth wall-to-wall coverage somewhere between two and 3,000 deaths. Boston, apparently, wasn’t big enough. But at least on cable news, there is plenty of video of the blast and its immediate aftermath to loop over and over and over again....

Jeff Domansky's insight:

The Boston Marathon bombing was a media attack too writes Jeff Jarvis.

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How Has Facebook Changed News Delivery? | AllFacebook

How Has Facebook Changed News Delivery? | AllFacebook | Public Relations & Social Marketing Insight | Scoop.it

When Facebook introduced its redesigned News Feed, it did more than change how people view memes and photos of cats — it altered the way stories are seen. Now everyone can make news. But for those who make a living by spreading news, Facebook has changed the way stories are presented.

 

Dean Praetorius, a senior editor with The Huffington Post, talked with AllFacebook about how the way news is presented on Facebook requires some changes to the traditional approach. The Huffington Post has recently been lauded for its popularity on Facebook. Pew Research Center presented findings regarding news and social media, citing a study by Newswhip showing that the online newspaper was by far the most engaged news source on Facebook.

 

In terms of Facebook interactions, HuffPost beat out more traditional companies, such as The Daily Mail, The New York Times, and CNN. How did HuffPost accomplish this? Praetorius said that the company has taken a well-rounded approach to social media, knowing that the story is far from completed when it’s published. HuffPost also thinks about stories differently from print media outlets and TV stations. Praetorius said that stories on the site are meant to generate conversation, and not so much to simply inform, as an old-school newspaper would...

Jeff Domansky's insight:

Very interesting perspective on "news" by HuffPo editor Dean Praetorious.

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This app will pay anyone to shoot news videos

This app will pay anyone to shoot news videos | Public Relations & Social Marketing Insight | Scoop.it
Fresco is a lot like Uber. But unlike similar apps where you request a car, takeout, or a even a dog walker, Fresco puts a call out for a photojournalist. A newsroom posts a request for video of, say, a crime scene, and a Fresco user in the area can accept, take a video of it, and upload it to Fresco. If the news outlet uses it, the Fresco user gets paid $50.

TV news stations across the country are using the app, but Fresco is particularly appealing to KTBY, a station in Anchorage, Alaska. Alaska is a big state, and many of KTBY’s viewers live in remote villages that are hours away by plane. It’s hard to cover those communities without spending a ton of money and time. In a Fresco promotional video, Scott Centers, COO of Coastal Television Broadcasting Company, which owns KTBY, marvels that Fresco offers an affordable alternative.
Jeff Domansky's insight:

Cue and pay the citizen journalists.

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The One Essential Skill You Need In The Facebook Era

The One Essential Skill You Need In The Facebook Era | Public Relations & Social Marketing Insight | Scoop.it

Paul Horner is a professional fake news writer, whose completely made-up story about the Amish committing their vote to Trump got over 134,000 likes on Facebook; his story about Obama signing an executive order to invalidate the election results has over 250,000 likes.

 

This week, The Washington Post’s Caitlin Dewey interviewed Horner--who is stunned that his work gets accepted as true.

 

“I think Trump is in the White House because of me. His followers don’t fact-check anything -- they’ll post everything, believe anything. His campaign manager posted my story about a protester getting paid $3,500 as fact. Like, I made that up. I posted a fake ad on Craigslist… I thought they’d fact-check it, and it’d make them look worse. I mean that’s how this always works:

 

Someone posts something I write, then they find out it’s false, then they look like idiots. But Trump supporters -- they just keep running with it! They never fact-check anything!”...

Jeff Domansky's insight:

The one essential skill you need in the Facebook era? Fact-checking. Witness election 2016.

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Report: Nearly a quarter of news articles include social media embeds

Report: Nearly a quarter of news articles include social media embeds | Public Relations & Social Marketing Insight | Scoop.it

Some 23 per cent of news articles contain a social media embed, and 10 per cent of these embeds have either been modified or removed by their author since the article's publication, shows a report released today by SAM.

Social media curation platform SAM analysed one million web pages using its Report Card tool, focusing on North American news sites such as New York Daily News, Fox News, Vox, CNN or Forbes, to find out more about the role social media plays in newsgathering today.

The Report Card is available for free and enables publishers to find out how many social media embeds are currently on their websites and whether they have broken or they have been edited since publication....

Jeff Domansky's insight:

News media are using embedded social media in 23% of their articles but 10% are modified or removed by their author.

El Monóculo's curator insight, October 21, 2016 6:53 AM

News media are using embedded social media in 23% of their articles but 10% are modified or removed by their author.

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Here's Why That Misleading AP Tweet About Hillary Clinton Matters

Here's Why That Misleading AP Tweet About Hillary Clinton Matters | Public Relations & Social Marketing Insight | Scoop.it

It looked like a garden-variety promotional tweet, designed to attract attention to the AP’s big investigation into allegations of conflict of interest on the part of the Democratic presidential candidate. But by trying too hard to drum up interest in the piece, the wire service made itself the target instead.

The post made a significant, and startling, claim. Namely, that “more than half those who met Clinton as Cabinet secretary gave money to Clinton Foundation.” Surely this was compelling evidence of a conflict.

As sharp-eyed reporters for competing news outlets noted within minutes of the tweet and article being posted, however, this statistic was only true if you ignored the thousands of government officials, dignitaries, and so on that Clinton met in her capacity as Secretary of State....

Jeff Domansky's insight:

The perils of social media, politics and AP's surprising lapse in fact checking and journalism ethics.

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How to do business journalism on the Internet and actually make money — Interview Code/Media 2016

Jessica Lessin’s The Information charges readers a hefty chunk of money ($399 a year or $39 a month) for access to top-tier tech journalism. Financial Times CEO John Ridding works for a respected financial newspaper with a strict paywall. LinkedIn Executive Editor Daniel Roth runs a digital platform powered by user-generated content.

Three different business news and media companies, and three distinct plans to make money. Who has it right?

Jeff Domansky's insight:

If you're in Social marketing, content marketing, journalism, PR or marketing and you want to understand the future of journalism and social media, this interview is a must-view. Great insight and perspectives on trends in mainstream and social media. Highly recommended. 9/10

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This isn’t beat journalism. This is journalism in beta.

This isn’t beat journalism. This is journalism in beta. | Public Relations & Social Marketing Insight | Scoop.it

Storyful recently launched a new Newswire to some of the biggest newsrooms around the world. Today, Chief of Product Adam Thomas (@datatheism) outlines what's new. Modern news is evolving. Journalists need to find news fast.


This is where the magic happens. Essential videos, images and embedded social media, all verified by Storyful’s journalists and augmented with context, dates, geodata, maps, local photographs, corroborating social media and – crucially – contact information for sources, so that journalists can follow up, cross-check and create their own unique angle.


The journey from Newswire to article (or TV segment, or online video package, or listicle, or …) is vastly improved, with the aim to be as frictionless as possible. Where available, every piece of media now has download, share and embed buttons. If a content creator has opted to license their content, you contact us for instant guidance on prices and usage....

Jeff Domansky's insight:

Has Storyful reinvented the newswire with the launch of its Newswire product? Time will tell.

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'Newsweek' Editor: We Knew This Might Be a 'Shitstorm'

'Newsweek' Editor: We Knew This Might Be a 'Shitstorm' | Public Relations & Social Marketing Insight | Scoop.it

'Newsweek' made a gutsy move publishing a cover story identifying the mysterious creator of Bitcoin.


Before Newsweek went ahead with publishing Leah McGrath Goodman's blockbuster article identifying the creator of Bitcoin, Goodman asked her editor an important question.


"Leah actually said to me, 'Are you ready for this? Are you ready for the shitstorm?'" Jim Impoco, Newsweek's editor in chief, recalled in a phone interview with Mashable on Friday. "And I said, 'yes.'


"SEE ALSO: 'Newsweek' Claims Bitcoin Creator Is 64 and Lives With His Mom


For the first few hours after the article was published online Thursday, Newsweek enjoyed the kind of attention that most publications would kill for. The Bitcoin story dominated the conversation on social media; 700,000 readers had viewed it as of 5 p.m. ET on Thursday, according to Impoco. It has since topped 1 million views....

Jeff Domansky's insight:

The challenge of balancing news with credibility and integrity in a 24/7 news world

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TV news fails with hostage taking-social media story

TV news fails with hostage taking-social media story | Public Relations & Social Marketing Insight | Scoop.it
Police save hostages after militants storm Kenya shopping center with guns and grenades. This just in! TV discovers Twitter. At least that's how it seemed watching a recent  national TV news story.


It felt like the early days of the internet, years ago. The CBC-TV news report I viewed fell well short of demonstrating the network knows how to use social media to cover a breaking story.

Jeff Domansky's insight:

Here's an example of how traditional media continue to struggle to integrate social media into their own news coverage. Can they stay relevant in the 24 x 7 news cycle?

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Networked journalism will move value from “brand” to “contribution”

Networked journalism will move value from “brand” to “contribution” | Public Relations & Social Marketing Insight | Scoop.it
The media industry may be hurting, but journalism -- and access to information -- is flourishing. Journalists may just have to work smarter, and network more, to keep up.... Journalism is not in crisis. The media industry — and journalists — might be, but the journalism itself is actually improving. Such is the argument made by international documentary filmmaker Bregtje van der Haak and Annenberg professors Michael Parks and Manuel Castells in a recently published article about “Networked Journalism.” As the authors see it, the problem is that most of the doomsayers mix the concept of journalism with the business of journalism. In their article, journalism is defined as the “production of reliable information and analysis needed for the adequate performance of a democratic society.” Not mentioned in the definition are “profits,” “professional journalists” or “traditional publishers.” Just the pursuit of reliable information....
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It's Time for Truth on Social Media | Mashable

It's Time for Truth on Social Media | Mashable | Public Relations & Social Marketing Insight | Scoop.it

It’s no longer just journalists delivering information. With social media, the power of information-sharing now rests in the hands of everyday people.... "Contrary to conventional wisdom, one actually has more access to evidence with social media than traditional off-line sources." In some instances, perhaps this is a good thing. But this week, that "evidence" became fodder for hasty accusation, as Redditors attempted to crowdsource the investigation and identification of the Boston Marathon bombers.

 

As the week played out, it became apparent the Reddit search would not trump the one led by authorities. Verification Required Unfiltered information, without context or verification — usually the job of journalists — can be dangerous, as Storyful founder Little points out: When I was a young TV journalist, the phrase ‘golden hour’ meant the early evening light that bathed faces and landscapes in a warm forgiving glow. As a social journalist, I've started to use the term in a different way. I now think of the golden hour as the time it takes social media to create either an empowering truth or an unstoppable lie, when a celebrity death trends on Twitter or an explosive video surfaces on YouTube. In other words, when journalism can matter most....

Jeff Domansky's insight:

Journalism and social media are a challenging combination. 

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Breaking News and Social Media: Stop Fighting It | 10,000 Words

Breaking News and Social Media: Stop Fighting It | 10,000 Words | Public Relations & Social Marketing Insight | Scoop.it

Social media and journalism are back in the ring this week. They’re both pretty strong contenders, but not without their weaknesses. In the immortal words of Paulie Pennino, let’s blow these punch-outs. In this corner: Journalism As the underdogs trying to maintain a presence and a living wage, we all know journalists have the power of story-telling and, hopefully, credibility, when news breaks.

 

This Nieman Lab post illustrates the timeline of breaking the Boston bombing on Monday. It shows social media users were able to catch events up to the minute, but it’s only when Reuters retweets it that it becomes News. That’s all because of context. Journalism takes its hardest blows when it forgets that its mission is to provide context.

 

To keep up with social media, journos have fallen prey to the allure of being first. Cable news outlets broadcast, and then tweeted, information about the ongoing investigation and hunt for the bomber without verifying information. Instead of relying on their credibility, their only other strength, media outlets engaged in a strange feedback loo....

Jeff Domansky's insight:

More on the traditional media's challenges in the digital and social media world.

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Ten Tips For Journalists To Get Picked Up By Google News | Forbes

Ten Tips For Journalists To Get Picked Up By Google News | Forbes | Public Relations & Social Marketing Insight | Scoop.it

Traditionally, news readers first picked a publication and then looked for headlines that interest them. Google changed that process with its computer-generated Google News site.

 

Google News aggregates headlines from many news sources, groups similar stories together and displays them according to each reader’s personalized interests. Articles are selected and ranked by computers that evaluate, among other things, how often and on what sites a story appears online.

 

Google News also ranks based on certain characteristics of news content such as freshness, location, relevance and diversity. Google’s Maile Ohye further explains how Google News works in this video. Google News provides 100,000 business opportunities to publishers every minute or 4 billion clicks each month. They also have 50,000 competing publishers and with competition this fierce everything that can give you an edge counts.

 

Here is a list of editorial tactics that journalists can employ to increase traffic from Google News....

Jeff Domansky's insight:

Works for PR and marketing too...

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