Public Relations & Social Marketing Insight

Three weeks after Donald Trump won a historic victory to become the 45th president of the United States, the media postmortems continue.

 

In particular, the role played by the media and technology industries is coming under heavy scrutiny in the press, with Facebook’s role in the rise of fake news currently enjoying considerable coverage.

 

This represents a shift from earlier in the campaign, when the volume of media airtime given to Trump was often held culpable for “The Apprentice” star’s political ascendancy.

 

In truth, a Trump presidency is – in part – a reflection of the status and evolution of the media and tech industries in 2016. Here are 10 ways that they combined to help Trump capture the White House in a manner not previously possible. Without them, Trump might not have stood a chance....