Public Relations & Social Marketing Insight
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Public Relations & Social Marketing Insight
Social marketing, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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Acme Hotel, Chicago: The New Language(s) of Marketing

Acme Hotel, Chicago: The New Language(s) of Marketing | Public Relations & Social Marketing Insight | Scoop.it

A recent press release from the Acme Hotel Co. in River North, Chicago, included these phrases: Snapchat Spectacles, Amazon Echo, ESP Guitar, DIY cocktail.


Yes, it may be time to provide a translating service for hoteliers trying to keep up with speeding changes related to technology and demographics. This hotel, whose website says it’s targeted at the “tragically hip,” offers Snapchat Spectacles at the front desk on a first-come, first-served basis. The glasses have a button on them which, when pressed, will create a 10-second video “snap” that is wirelessly uploaded to the memories page of a personal Snapchat, readied to be posted for friends and family to see. 


Of course, the in-room Amazon Echo — one of those personal digital “assistants” now rampant among the tech savvy — can help guests decide where to go in town to get the best videos. The DIY (do-it-yourself) cocktails can be created with an in-room kit that costs $18, makes two drinks “and the shaker is yours.”...

Jeff Domansky's insight:

Is Chicago's Acme Hotel cool or what?

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trendwatching.com: "10 Crucial Consumer Trends for 2013"

trendwatching.com: "10 Crucial Consumer Trends for 2013" | Public Relations & Social Marketing Insight | Scoop.it

2013 will be the perfect storm of necessity and opportunity: some economies will do OK(-ish), others will be shaky, but whatever market or industry you're in, those who understand & cater to changing consumer needs, desires and expectations will forever have plenty of opportunity to profit. A remapped global economy, new technologies (or 'old' technologies applied in new ways), new business models... hey, what's not to like?

 

Hence this overview of 10 crucial consumer trends (in random order) for you to run with in the next 12 months....

 

[PR and marketing take notes ~ Jeff]

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