Public Relations & Social Marketing Insight
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Social marketing, PR insight & thought leadership - from The PR Coach
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Questions That Readers Want Answered In Your Marketing Content

Questions That Readers Want Answered In Your Marketing Content | Public Relations & Social Marketing Insight | Scoop.it
From www.websearchsocial.com - May 15, 2013 9:38 AM

Whether it’s your website, blog, brochure, newsletter, Facebook page, press release or newspaper ad, nobody reads your content because they’re simply enamored with your business. Why? Because nobody cares about your business. Don’t take it personally. And please, stop scowling at me because I’m sure it’s not the first time you’ve heard this. People read your marketing content because they’re looking for answers to questions. The first of these questions is usually, “What can your business do for me?”...

Jeff Domansky's insight:

This is such an excellent post from Scott McKelvey. He really boils down to the key questions that your website, customer communications and content marketing need to answer for your customers or target markets. Recommended reading.

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How to Rock Social Media in 30 Minutes a Day | Social Media Today

How to Rock Social Media in 30 Minutes a Day | Social Media Today | Public Relations & Social Marketing Insight | Scoop.it
From socialmediatoday.com - May 8, 2013 2:35 AM

With a defined social media strategy in place, marketers can rock social media in 30 minutes a day. Sound too good to be true? It is actually possible if your daily use of social media is built upon a well-developed social media strategy.

 

But, a strong social media strategy does not mean that your brand has to be on every single social media channel out there. Instead, focus on the social media channels that the majority of your customers frequent. The infographic below explains how having an over-arching social media strategy in place can save you time and make you a more effective social media strategist....

Jeff Domansky's insight:

Take a look at this info graphic for some valuable insight on where to spend your time in social media and social marketing.

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