Public Relations & Social Marketing Insight

Hey, remember the good old days before smartphones? That golden age where you actually had to use a landline to contact friends, use paper maps and log on to a whirring desktop computer to access the Internet? Well, guess what, many of today’s young influencers and consumers of the future don’t.

In fact, even if your earliest memories of a mobile phone are a chunky Motorola, you could probably take a tip or two from the younger generation to inform your content marketing efforts. Why? Because they are the connected generation, brought up on social media and smartphone use. They will see your snake game and raise you a Pokemon or three and this is all from the age of 11.

Of course, your target audience might not fall into the teenage or early twenty-something bracket. But in a world where Eric Lassard, a boy of 12, has (amongst other ventures) launched an app, social platform and is publishing his second book, ‘From Dublin to Silicon Valley’, perhaps your business might pick up a tip or two straight out of the mouths of babes. For connecting with millennials and those that come after is the future of your business…

In this post, we’re going to review 15 marketing guides that can speed up your success.

We’ll look at the finer details of each guide, ensuring that you have a clear understanding as to how you can use each one to your advantage.

By the end of this post, you’ll have a better idea of how each guide can push you down the path to reaching all of your content marketing related goals....

Wondering how to use Snapchat for your business?

Want to create deeper connections with your followers?

Snapchat can help you build an engaged following, increase loyalty, and boost your brand visibility.

In this article, you’ll discover 10 ways to use Snapchat for business.

If you don’t use content marketing, there is a big chance your brand gets left behind, and it’s your competitors (who’re using content marketing) that run away with your customers.

You can’t afford to let that happen.

You must learn to not just survive but thrive in a landscape that is constantly changing. While there is no easy way of doing this and it is imperative you do the hard yards, there are a few not-so-clandestine secrets that can make your job a little easier.

Let’s unravel them....