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10 B2B Content Marketing Best Practices

10 B2B Content Marketing Best Practices | Public Relations & Social Marketing Insight | Scoop.it
From www.onlinemarketinginstitute.org - July 25, 2013 9:32 AM

Learn 10 principles for effective B2B content marketing, including creating content that solves pain points, and repurposing content to save time.


Content marketing does have its drawbacks. It cannot be relied upon to create a direct cause-and-effect; i.e. running a blog piece will usually not result in a direct sale. It is also very difficult to measure the results; content marketing is somewhat like public relations in this respect. However, it is not a “warm fuzzy,” either. Any marketing program should be using a variety of channels to reach customers so that its messages come from multiple different sources.


Content marketing is one of the many tools with which a company can deliver messages to its customers and prospects to “condition” them to purchase...

Jeff Domansky's insight:

These best practices will help you up your content marketing game.

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Cookjmc's curator insight, October 5, 2013 12:47 PM

Good to know and reinforces what is a good practice. Content is the number one most powerful tool you have. Optimize, reshape, post and more importantly get support from your org to proliferate it. One person or team can't do it all to win. Cross departmental engagement is key.
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The 3 Building Blocks to Content Marketing Strategy | Business 2 Community

The 3 Building Blocks to Content Marketing Strategy | Business 2 Community | Public Relations & Social Marketing Insight | Scoop.it
From www.business2community.com - May 12, 2013 1:50 AM

...Creating more content” was cited as the biggest challenge for content marketers in 2013. But without a content strategy of some kind, you simply don’t know if that’s true.

 

How can more content fix your problem when you have no concrete plan? It’s like building a house with no architectural plans. So, we are going back to basics here. Expert content marketers with defined and working strategies can skip this article. For the other 90 percent of you, all I ask is that you start thinking about some of the steps below before creating any more content....

Jeff Domansky's insight:

Have a content strategy or risk wandering.

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8 Questions To Help You Define Your Content Strategy - Business 2 Community

8 Questions To Help You Define Your Content Strategy - Business 2 Community | Public Relations & Social Marketing Insight | Scoop.it
From www.business2community.com - June 12, 2013 11:09 AM

...The latest research from the Content Marketing Institute showed us that everyone is creating content and yet only about a third of us have a document content strategy. We’re struggling to rise above the marketplace noise and we need a plan to get there. So, we have all have a content problem, whether we have accepted it or not. We need to create more of the kind of content our customers are looking for and less of the stuff no one reads, or acts upon. Are you looking to define your content strategy?

 

Before you start, it’s important to identify the questions you need to ask before you can really get started? In my latest presentation, I outline the questions you need to ask before you can define your content strategy. I have embedded the slides here and also will provide a high-level overview of the main points....

Jeff Domansky's insight:

I really liked these eight questions as a way to get you to look deeper inside your content plans and result in a much stronger content marketing strategy.

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debbieleven's curator insight, June 12, 2013 11:18 AM

Yes, good questions that will make you think.

 
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