Public Relations & Social Marketing Insight
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Social marketing, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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Seth Godin, Lao-Tzu and me

From www.youtube.com - July 12, 2017 2:05 PM

This short video was produced to show how quick and easy it is to produce a video from an existing blog post using the free Lumen 5 video tool. 

Lumen 5 is an AI-powered video creation platform that turns blog posts into engaging videos. Using the tool is easy, intuitive and surprisingly fast. After producing a few Lumen 5 videos, I expect you could create one in as little as 10 minutes from existing content like a blog post. You can see my original blog post here http://bit.ly/LaoTzu8 to compare it with the video produced so effortlessly.

The creative and marketing possibilities are very intriguing and so far Lumen 5 is free although it may offer more features for a price in the future. For now, it's an interesting tool to explore.

Businesses, bloggers, trainers, authors and really anyone can use it to produce social content to drive audience engagement online. Great thing is you can focus on your message, visuals and creativity without having to touch the technology. 

You can get more info and demos for the app at www.lumen5.com.

Jeff Domansky's insight:

With Lumen 5, producing video content for social media is simple, easy, intuitive and fast. My demo was taken from an older blog post about writing for the internet. Lots of potential for this tool.

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Jeff Domansky's curator insight, July 12, 2017 2:09 PM

With Lumen 5, producing video content for social media is simple, easy intuitive and fast. My demo was taken from an older blog post about writing for the internet. Lots of potential for this tool.
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Social Media and Storytelling, Part 5: Six Principles of Social Video

Social Media and Storytelling, Part 5: Six Principles of Social Video | Public Relations & Social Marketing Insight | Scoop.it
From blog.hootsuite.com - August 2, 2013 9:41 AM

As I discussed in part 1 of this series we are now in a post-broadcast world. The rules have changed dramatically in terms of how brands connect with their audience. What hasn’t changed is the power of motion picture storytelling. A new form of communication is evolving that combines this power with social media: social video.


My definition of social video is digital video designed to be shared through social networks. Social video is different than broadcast video in many ways; you can’t simply post your traditional 30 second TV spot online and wait for the views to roll in. I am surprised how many brands are still doing this.


There are six principles of social video directly influenced by social media. To be effective brands need to listen first, be agile in terms of production, engage with their audience, be emotive, build momentum and (if you get it right) spawn a viral effect....

Jeff Domansky's insight:

Get the picture? Social video is evolving as a communication tool. Here are six principles of social video to help you do it right...

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Execute Your Video Content Strategy in 8 Steps

Execute Your Video Content Strategy in 8 Steps | Public Relations & Social Marketing Insight | Scoop.it
From contentmarketinginstitute.com - May 9, 2013 11:51 AM

In my previous post, “Using Video Content to Drive Brand Awareness, Leads, and Sales,” I took you through the first four steps of the definitive B2B video marketing strategy. In this second post, we focus on executing your video content strategy, maximizing impact, measuring results, and ensuring that you create sustainable campaigns that add long-term value to your organization....

Jeff Domansky's insight:

Really practical tips to help you move forward with video marketing.

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Where will 69% of all Internet traffic be in 2017?

Where will 69% of all Internet traffic be in 2017? | Public Relations & Social Marketing Insight | Scoop.it
From www.outbrain.com - March 1, 2014 12:26 PM

Session chair Alex Blyth kicked off the session, held at Outbrain’s Oxford Street offices in London, by pointing to the January 2014 Cisco study which predicted that by 2017 69% of all consumer internet traffic will be video.


He went on to argue that the potential of video should not be measured solely by the quantity of traffic it generates; the quality of the interactions is also key. According to Adobe’s State of Online Advertising consumer research in 2013, 67% of consumers think “a video is worth 1,000 words”. He confessed that for a professional writer like him this is a worrying trend...

Jeff Domansky's insight:

Not to worry, if you're a writer. Video is a godsend for PR, marketing and content marketing pros. Adapt and thrive.

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Videos for Landing Pages 101 - Business 2 Community

Videos for Landing Pages 101 - Business 2 Community | Public Relations & Social Marketing Insight | Scoop.it
From www.business2community.com - June 6, 2013 2:58 AM

A recent research report by Invodo said that 52% of consumers say that watching a product video makes them more confident in online purchase decisions, and another 52% said they are less likely to return a product they have purchased after watching a video. Treepodia says that video increases conversion rates, from 14% increase for electronics to 113% for gifts.

 

There are statistics galore about how video increases conversions and purchases, increases consumer confidence and retention, decreases friction, is the best medium for mobile and tablet devices, and ends world hunger (well, maybe scratch the latter) I’m not sure we need to convince you how effective video is in helping your marketing efforts. Video has arrived – and is here to stay.

 

But what do you need to get into the game and use video to improve conversions on your landing pages? Introducing Video for Landing Pages 101, an introductory overview to help you navigate and plan your video landing pages...

Jeff Domansky's insight:

This is an exceptional post and tips for video in social marketing. It's a must-read for marketing, PR and content pros alike...

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Linda Dap's curator insight, June 9, 2013 7:26 AM

Goed om te lezen en tips te bewaren voor het moment dat je aan de slag gaat met video voor social marketing.
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