Public Relations & Social Marketing Insight

...It seems that luck is a simple affair – if you don’t get a parking ticket while having sex in your car, you’re one of the lucky ones amongst us. However, if you don’t self-report as ‘lucky’ in an online survey, it’s clearly your own fault:

However, two in five people who say they are unlucky have never done anything superstitious to turn around their luck with 61 per cent of them saying they would happily walk under a ladder.

There may be a very good reason why people considered to be unlucky haven’t gone out of their way to ‘turn their luck around’, namely that that isn’t really a thing. But, far be it to point out such minor details, when the stakes of poor luck are so high:

Unlucky people are also twice as likely to be single and will probably not have any children.

Naturally, the company who paid for this ‘research’ have their own vested axe to grind:

I’ve collected eight recent social media posts by large companies. Most of these updates are from the last month. To try to pick the abjectly stupidest one would not be easy.

...McElligott was a very smart ad man. Today, many of the social media managers at large and important companies are, by contrast, not very smart ad men. To say that they regularly underestimate their customers’ intelligence would be a great understatement. They seem to believe their customers have the brain power of a baked potato.

I’ve collected eight recent social media posts by large companies. Most of these updates are from the last month. To try to pick the abjectly stupidest one would not be easy. You can go ahead and give it a try, though....