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Scoop.it!
...There’s nothing wrong with the classic tools; they just aren’t the latest ones. So I turned to Ben Wirz, who a couple of digital lifetimes ago joined Knight as director of business consulting. Ben helps lead the Knight Enterprise Fund, which invests in startup companies. Here are his notes on tools journalists and news organizations should try.... 
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Scoop.it!
...You’re off to a great start. However, you’ve only started to scratch the surface of the content possibilities because your audience reach is still limited — while your corner of the world is engaged, you aren’t quite at the center of the wider industry conversation yet. If we agree that the goal of content marketing should be to enable your content creators to function as brand journalists (we do, right?), then it’s fair to equate your content effort to that of a weekly community paper. However, there’s an even bigger opportunity here, because online content can help you extend your reach far beyond your current community and create an exponential opportunity for your business....
Jeff Domansky's insight:
Practical tips for better brand journalism and content marketing.
Scoop.it!
You'll never believe Peter Koechley's OUTRAGEOUS headline writing tips.
For most of us in the online journalism business, writing headlines basically amounts to guesswork. Will people click on this? Are there enough nouns in here for Google to find it? Does this line break look weird? Should I use a question mark? An exclamation point? For Upworthy, it’s more akin to a science — and not one of those mushy sciences like anthropology or psychology, either. We’re talking straight-up particle physics. For every article they publish, its writers come up with 25 headline options. They then A/B test the four most promising before settling on a winner. The result: In just 11 months, with a smallish staff and not much original content, Upworthy has built a sizable audience (8.7 million monthly unique visitors as of last November) for its socially progressive message, plus a Facebook following of more than 1 million fans....
Jeff Domansky's insight:
Forget page view journalism. Learn how Upworthy applies science to the art of headline writing. Five headline tips that will have your content rocking and rolling.
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Scoop.it!
In a year with more tools at digital journalists’ disposal than ever before, it can be hard to pick what’s really worth using. At NewsWhip, we’re constantly thinking about how online journalists can do their jobs better. That means we come across some of these tools pretty regularly – we even use some of them ourselves. Earlier today, the good folk over at journalism.co.uk listed the 10 key skills that digital journalists need to hone this year. It’s a list that illustrates the changing skillset of the modern online journalist. On foot of that, here’s our list of top tools for helping today’s digital newsroom put those skills into action. They’re all very simple to use and capable of making a fast impact on your workflow or content. Just click on the titles for a direct link to the tool....
Jeff Domansky's insight:
10 social media journalism tools every marketer PR and content pro should consider.
Scoop.it!
Create Epic Stories with Shorthand... New storytelling tool for journalists, writers and creative people looks very promising. It's in beta and is definitely worth exploring.
Jeff Domansky's insight:
I'll update once I've had the chance to try Shorthand out.
Scoop.it!
Coca-Cola have made the transition to brand journalism, using its corporate site as a digital magazine...
Journalism is currently going through a transition. As this transition takes place, advertising revenue has dropped off, PR has gone up and ‘churnalism’ has become a worrying issue of newsrooms.
But why would corporations go through all the hassle of press releases or creating stories for their products when they could just do it themselves? After all, according to Harry Evans, news is “something someone somewhere doesn’t want you to hear”.
Three days ago, Coca-Cola took the first step into the world of brand journalism. It has completely overhauled its corporate site, rebranded and repackaged it as a digital magazine, Coca-Cola Journey. This will allow it to produce ‘news’ to its own agenda.
Ashley Brown, director of digital communications and social media at Coca-Cola, said: “Our corporate site is our most trafficked online property, so we wanted to create an experience that would make this incredibly valuable digital real estate work harder for us. “We want to make sure that as our brand becomes a publisher, we do so in the most beautiful and functional way possible.”...
[Journalism? Meet brand journalism.]
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Great tools for PR and marketing too.