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Scoop.it!
Corporations have spotted a gaping hole in the market left by traditional media and are attempting to fill it with their own forms of corporate media.
But according to former-Financial Times journalist turned media entrepreneur Tom Foremski, corporates are failing to connect with their audiences and there are very few successful examples of the genre.... 
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Scoop.it!
My reaction to most company blogs: “Blah, Blah and Double Blah!”
I recently taught a class on corporate blogging at the amazing social media marketing graduate program at Rutgers University. In my research for the class, I pored through hundreds of websites looking for examples of the best company blogs in the world.
Amid the coal pile that is the state of corporate blogging today, I did manage to find a few diamonds that don’t bore to tears with pronouncements, promotions and product announcements (the Killer P’s).... Via Janice Tomich
Jeff Domansky's insight:
Great blogging and business storytelling inspiration...
Vicente G. Moreno's curator insight,
January 8, 2013 11:01 PM
Great blogging and business storytelling inspiration... 
ben bernard's comment,
January 9, 2013 11:52 PM
thanks ! http://www.scoop.it/t/direct-marketing-services my newly made scoop.it :)
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Tom Foremski shares some clear lessons for corporate communicators including: "organizations must avoid vanity media and report and share stories that engage their audience." He also worries about journalism in an era where page views count more than news.