Public Relations & Social Marketing Insight
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Public Relations & Social Marketing Insight
Social marketing, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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7 Questions for Creating Content That Actually Matters | Business 2 Community

7 Questions for Creating Content That Actually Matters | Business 2 Community | Public Relations & Social Marketing Insight | Scoop.it

This is not a blog post about writing. This is a blog post about creation. Creating content that actually matters. If you’re writing to increase conversion rates, then, yes, SEO matters. Proper grammar matters. Page layout matters. Verbal flourish might matter.

 

But those are all details – aspects of content writing that come only after you’ve answered the more fundamental questions. Whether you’re developing a content strategy for the first time or you’ve been writing to increase those conversion rates for years, it’s time to touch on some fundamentals. Before whipping up that next blog post, ask yourself these seven questions, and start creating content that actually impacts your audience!...

Jeff Domansky's insight:

Seven great questions that will help PR and marketing create content that means something to readers.

Yu Ji's curator insight, May 16, 2013 6:07 AM

Very interesting post. Teaching you how to create rather than write the content.  Also, these strategies of developing a content contibute both to the fundamentals and the specific conversation rate increase.

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How to Generate More Leads With Your Blog, 5 Tips | Social Media Examiner

How to Generate More Leads With Your Blog, 5 Tips | Social Media Examiner | Public Relations & Social Marketing Insight | Scoop.it

Business blogging: learn how businesses with top marketing blogs generate leads with social media and content marketing....

 

Does your business have a blog? Would you like your blog to bring in more leads for your business? You already know you need to create awesome blog content, but there’s more to business blogging than just that. You also need to include a few tactics to help you bring in the leads you want. Here are some useful tactics to entice and capture leads used by top marketing business blogs!...

Jeff Domansky's insight:

Several useful tips on how to use your blog to create leads. Blogging is more than an awareness tool.

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