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Scoop.it!
Looking for some great social media blogs to add to your daily reading? Here are 10 that are worth your time!
Our eighth-annual social media blog contest generated hundreds of nominations. A panel of experts carefully reviewed the 20 finalists based on their content quality.
Here are the top 10 social media blogs you should add to your regular reading list in 2017.... 
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Scoop.it!
CTAs are critical for achieving any results online, because traffic, subscribers, and followers don’t do you any good until they become leads and eventually customers. That’s why calls-to-action can be used in more places than just your website. They should also be employed in your: blog social media email blasts pay-per-click campaigns guest articles anywhere else you publish or market online It takes practice to craft the perfect CTA for a given offer and page, but there are a few guidelines to keep in mind that can help you....
Jeff Domansky's insight:
Marketers, PR, bloggers and content pros note these call to action tips.
Two Pens's curator insight,
July 7, 2013 4:34 PM
This is straight out of Direct Marketing 101 (no, there are no new ideas under the sun) but worth remembering regarding asking for what you want.
Scoop.it!
This is not a blog post about writing. This is a blog post about creation. Creating content that actually matters. If you’re writing to increase conversion rates, then, yes, SEO matters. Proper grammar matters. Page layout matters. Verbal flourish might matter.
But those are all details – aspects of content writing that come only after you’ve answered the more fundamental questions. Whether you’re developing a content strategy for the first time or you’ve been writing to increase those conversion rates for years, it’s time to touch on some fundamentals. Before whipping up that next blog post, ask yourself these seven questions, and start creating content that actually impacts your audience!...
Jeff Domansky's insight:
Seven great questions that will help PR and marketing create content that means something to readers.
Yu Ji's curator insight,
May 16, 2013 6:07 AM
Very interesting post. Teaching you how to create rather than write the content. Also, these strategies of developing a content contibute both to the fundamentals and the specific conversation rate increase.
Scoop.it!
Blogs are more influential than social networks in shaping consumers’ opinions and purchase decisions, according to Technorati’s 2013 Digital Influence Report. Even so, brands seem to be investing more on other social channels, particularly Facebook, than on blogging.
Below, additional findings from the 2013 Digital Influence Report, based on surveys conducted among 1,200 consumers, 150 top brand marketers, and 6,000 digital influencers. When making decisions about what to buy, consumers rank blogs as the third most influential digital resource (31.1%), behind retail sites (56%) and brand sites (34%)....
Jeff Domansky's insight:
If you ever needed proof of the power and the ROI of blogging, here it is...
Scoop.it!
We all hear the benefits of blogging touted throughout the blogosphere. Heck, if you haven’t heard any of the so-called benefits, Jeff Bullas has written up 10 of them, any one of which is enough to convince me.
Today, however, I want to focus on one very specific benefit (not on Bullas’ list): A blog serves as the hub of your content marketing wheel.
As the hub of your wheel, all other content marketing efforts radiate out from the blog and shoot back into the blog....
Jeff Domansky's insight:
I like this analogy and blog positioning.
Martin (Marty) Smith's curator insight,
February 27, 2013 10:45 PM
Agree with Jeff. Love the analogy and the conclusion. I use Scoop.it as my hub because the feedback loops are faster. In my case, extending the analogy a little painfully, one wheel fires with Scoop.it in the hub and some of those "firings" are transferred over to the blog.
Jeff Domansky's comment,
February 28, 2013 1:33 AM
Totally agree with you Marty on time factor and it's getting tougher all the time. Scoop it has a very quick feedback loop as you say.
Scoop.it!
If words and pictures were drugs, Google would be an addict. Writers, photographers, and visual artists are the peddlers in this world.
Search engines are hooked because their customers told them it’s what they want. People have TV for the hard-sell commercials. They want awesome, informative content with entertainment value. That’s the deal or they won’t pay attention to your brand.
That’s why content marketing is all the rage…It’s a high stakes game, and he who dies with the most awesome, high-quality content wins. Blogging is one of the best ways to produce this content. It’s the business owner’s platform to tell the world about them, and their industry.
That can spell trouble for some. You’ll either need to become a better writer, or hire one....
Jeff Domansky's insight:
Matt Brennan builds a strong case for blogging as a critical content marketing strategy.
Scoop.it!
Here are some tips to help you improve the way tablet users experience your website, with just a few simple changes that you can make today.
There are nearly 70 million tablet users in the U.S. alone, a figure that has doubled from the year before. This means that nearly 30% of the country's Internet users are browsing on a tablet device.
Tablet traffic to e-commerce sites grew by 348% from 2011 to 2012, overtaking smartphone traffic for the first time. With the tablet market as young as it is, its footprint is only going to expand.
This trend sends a strong message: If you haven't already, now is the time to prioritize your website's design considerations for tablet functionality. Ignoring this could negatively impact your website's overall conversion rate, return visits, sales and more....
Jeff Domansky's insight:
Ignoring the growth of tablets is ignoring opportunity for the future.These tips are easily carried out...
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Scoop.it!
Tumblr is the second most popular social site for young adults. How are businesses like eBay, Whole Foods and Net-a-Porter using Tumblr for marketing?
Jeff Domansky's insight:
Great Tumblr basics and case studies.
Anne Cantelo's curator insight,
August 19, 2013 5:24 AM
We were introduced to Tumblr as it has a chain of posts summarising working in PR. Some were very accurate and very funny.
Scoop.it!
Fan engagement with brands has broadened and deepened through online networks, but do you know what your fans are looking for? Here are some ideas.
Jeff Domansky's insight:
Here are five valuable tips for content marketers, marketing and PR pros.
Scoop.it!
From videos to SlideShare presentations to quotes, consider adding these content types to your editorial or social media calendar.
In building my blog over the last four years I have discovered some insights and important principles about creating content that people want to read. Here are some ideas for creating shareable content...
Jeff Domansky's insight:
Jeff Bullas shares 17 great content marketing ideas.
Scoop.it!
Interested in finding out how I increased my blog traffic by over 700%? It took hard work and I can show you how too. Very importantly this gain was not due to traffic spikes, but a steady, sustainable rise. There are a number of techniques that you can use to consistently raise the number of unique visitors to your site.
From November 2012 through January 2013 I increased my blog traffic by over 700%....
Jeff Domansky's insight:
Five solid blogging tips from Peter Trapasso.
Scoop.it!
I want to be honest with you. By reading this post you’re now part of an experiment An experiment designed to test a hypothesis. So in the spirit of transparency, I’ll tell you what it is:
If that is true and there is a painpoint, requirement, demand, I have a solution that makes solves it. I’m going to explain, explore, discover Lean Content Marketing and how to apply it to your own business. Starting with a blog post. A short blog post too. Which may or may not grow into a larger blog post, or a blog post series – depending on how you, the reader, engage with this first experiment....
Jeff Domansky's insight:
Nice explanation of "lean" content marketing.
Scoop.it!
The future of the web won’t be about content sites that drive traffic to commerce sites. It won’t be about shopping sites or price matching sites that drive consumers to the lowest price sources.
The future is about curation, the thoughtful and useful aggregation and organization of content, context and commerce.
Here are three examples of how embracing content can drive engagement, community and ultimately commerce. Via Herve Peitrequin, massimo facchinetti
Jeff Domansky's insight:
Good lessons for content marketing and blogging...
Herve Peitrequin's curator insight,
January 16, 2013 4:36 AM
3 great examples of curated content not only as a marketing tool, but also as a new business model. Great article! |
Are you looking for some great social media blogs to add to your daily reading? Here are 10 blogs that are worth your time!