Public Relations & Social Marketing Insight

Think Nike: just do it. Think Apple: Hello. Think EA Games: Challenge Everything.

If your campaign speak keeps going and going and going like the Energizer Bunny, you may wear people out before they catch up with your this. Make it simple. Get on your Harley-Davidson until you can define your world in a whole new way.

Thinking big about speaking simply is power.

Complexity is difficult. Complexity will drown in the noise.If you can’t speak simply about whatever this is, take a step back, think bigger about simplicity. Do something different with this. Look at the heart and soul of this. Simple will rise above the noise.

Think Big. Speak Simply.

There are two kinds of advertisements: ads that blend in, and ads that captivate our attention. I’ll be taking this opportunity to focus on the latter category.

These are the head-turners that leave us with an unexpected smile. They’re the ads we don’t see every day, and the ones we applaud for their raw creativity and clever execution.

So take a gander at some of the best advertising methods I’ve come across, and add your thoughts at the end if I’ve missed anything noteworthy....