Public Relations & Social Marketing Insight

Medium wants to be the next-generation self-publishing platform for bloggers who write....

Enter Medium, a simple self-publishing platform launched last October to serve the next generation of bloggers who write. In the words of founder Evan Williams, who also co-founded Blogger and Twitter, "Medium is a beautiful space for reading and writing — and little else. The words are central. They can be accompanied by images to help illustrate your point.

But there are no gratuitous sidebars, plug-ins, or widgets. There is nothing to set up or customize." "Images are great, too," Williams wrote in response to an emailed question about whether Medium is positioned as 'the anti-Tumblr.' "But we're building a platform that helps words shine, because it seems like that's what's needed now. Obviously we were aware of what Tumblr's done, but Medium was inspired by many things — including ideas I had wanted to implement in Blogger over a decade ago."...