Public Relations & Social Marketing Insight

More the choices and features on your website and web application, the tougher it gets to understand your interface, therefore limit the number of choices for a better user experience. This results in higher user satisfaction and lesser bounce rates.

Strip all the non-essential features and elements from your website and mobile application. Think from a consumer’s perspective on different usability environments.

‘Are you asking too much information too soon on your website? Can the navigation be made simpler and clearer?’ Remove all the unnecessary options along a user’s journey....

While psychology and marketing are two very different fields, that doesn’t mean that learning psychology can’t help you.

In fact, I think it’s one of the most important things a marketer can study.

In this post, I’m going to show you eight different psychological principles and the ways they can affect your sales.

To take it even further, I’m going to show you how you can apply each principle to your business....

Understanding the psychology of consumers at different moments is more effective than just knowing their demographics or interests. Timing is everything in advertising, and mobile can wait for just the right moment to reach consumers.

Here are examples of brands that have successfully used a moments-based approach to mobile advertising....