Public Relations & Social Marketing Insight

You’ve heard that people are generating leads and closing clients using LinkedIn and wonder how to join the LinkedIn Success Club.

Here is the secret: consistently connecting and engaging. It’s simple that really.

Time: What are the best days to engage on LinkedIn?

Start by finding out when your desired clients and prospects are on LinkedIn. This is critical because you need to be there when they are ready to engage: if your clients are online on Sunday evening, then that’s the best time to engage and post. Most social sharing is done Monday through Friday; however, most social engagement is Thursday through Sunday.

Frequency: How frequently should you post, comment and share on LinkedIn?

The best frequency is 3-5 days a week, twice a day. More is better on Twitter, but you can exhaust your LinkedIn audience. Keep your posts valuable and relevant to your desired client.

Duration: How much time should you spend on LinkedIn?

LinkedIn expert Lori Ruff suggests 30-45 minutes a day, broken down into 10-15 minute slots throughout the day: once in the morning, around lunch time and then towards the end of the day....