Public Relations & Social Marketing Insight

...now the new Endorsements feature makes it easier for you to give recognition to your professional connections for their skills and expertise. Leveraged properly, Endorsements also has marketing applications for your small business by promoting your products and services.

LinkedIn users should already be familiar with the feature that allows them to write a formal recommendation for a friend or co-worker (and vice versa). The Endorsement tool is similar except you need only click on the “Endorse” button on a connection’s page to recognize them for a particular skill (think of it like the “like” button on Facebook). You still have the option of writing a longer, more descriptive recommendation, but Endorsements is the way to go for more casual recommendations....

 

[Really good advice from Tamar Weinberg for maximizing your ROI from linkedIn ~ Jeff]

Last week I was reading one of my industry news sources and an article caught my attention. I wanted to let my friends know about the piece so, as usual, I went to tweet about it. And that’s when I noticed this:

There were more people posting the article to LinkedIn than there were people tweeting about it.

 

And that’s when the sledgehammer hit me. Twitter has a huge new competitor with the potential to swamp them, particularly in one critical area. And, it is all of their own making.

 

Back in July Twitter announced that it was no longer going to allow users to post tweets automatically to LinkedIn. Twitter gave us the usual gumpf about wanting to “provide the core Twitter user experience through a consistent set of products and tools”. What Twitter really meant to say was, “We don’t want anyone reading tweets where we can’t put ads”....

 

[Valuable insight for social media managers - JD]

We've said it on the blog many times before, but if you're looking for a place to do B2B, LinkedIn is the place to go.

 

Not only can you create new connections, but in comparison to other social media sites, its four times better for B2B leads and almost three times more effective for generating new business leads.
However, that doesn’t mean that you should focus solely on just the one site. It’s important to broaden your range as you can practically generate leads from anywhere and have at least two or three different sites to help you reach as large an audience as possible....

Critical content marketing strategy.... Do you have a Company Page on LinkedIn for your brand and business? If not, stop reading and use this guide to take care of that first. Back already? Ok. Now that you have a LinkedIn Company Page, that means you have a home for your business on LinkedIn. One of benefits of having a Company Page is that you can share Status Updates. Just like your personal LinkedIn account, and any other social network, status updates can include something about you or your business, an article you've written, or an article someone else has written that you want to share. On LinkedIn, those status updates can even include files and video and SlideShare presentations. After you've been sharing updates for a while and have attracted some followers to your Company Page, you're going to want to start paying attention to the analytics that LinkedIn provides. These are called Insights, just like on Facebook Pages. LinkedIn actually provides three sets of statistics: Per Post, Follower and Page....