Public Relations & Social Marketing Insight

With 93% of recruiters using LinkedIn to discover new talent and 89% saying they have hired an applicant through LinkedIn, you cannot afford having a profile that does not deliver results. A few changes can mean the difference between being “in the stack” of profiles searched and at the “top of the pile.” Your LinkedIn profile Summary is just the place to start. Human Psychology Demands a Digestible Summary: What Do You Do?

The first thing most people ask you at a party is “what do you do?”

They are not looking for your elevator pitch, executive summary and certainly not your life story. Rather they are submitting to a basic psychological need to process and understand information as a whole before delving into it’s detailed parts.

[Good read for job hunters and business developers - JD]

The biggest social network for professionals in the world, Linkedin, has finally arrived to the party and launched their own iPad app. Up until now, users had been stuck with a small iPhone version which was only introduced late last year.

The app is a massive improvement on the tablet experience and is packed full of the usual features you would expect from the world’s biggest business social netwok. I felt that the iPhone app was actually a huge improvement on using the badly designed clunky website and the app takes things even further as the perfect way of browsing the site while on the go....