Since the 1960s much has changed. What hasn’t changed is: people use their emotions as much as their reasoning when buying, it’s still well-known and valid. We even know how particular emotions influence buyers! According to Geoffrey James, the sales expert, all buying decisions are driven by greed, fear, altruism, envy, pride, and shame.
Emotional appeal in advertising is certainly a real thing, and there are plenty of emotional advertising examples to draw inspiration from (see Proctor and Gamble’s “Thank You Mom” Olympics commercial).
But in today’s post, I’m going to show how to use the following six emotions on your landing page to encourage people to buy from you....
InstaPage shows how to use emotional advertising and 6 common emotions with landing pages to convince prospects to convert.