Public Relations & Social Marketing Insight
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Social marketing, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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The NewsWhip guide to going viral on Facebook

The NewsWhip guide to going viral on Facebook | Public Relations & Social Marketing Insight | Scoop.it
From www.newswhip.com - July 19, 2017 2:51 AM

Going viral is the elusive, holy grail of content creation. You put hard work into a story, video, or epic meme, and hope that the internet masses will appreciate your work for the masterpiece it is.As we all know, it’s not as easy as it sounds. Is there a way to simply just, go viral? We wanted to figure it out. 


First, where do we have the biggest chances of going viral? Facebook is a live wire for your content to reach levels of virality. Of course, there are ways to go viral on Twitter, Youtube, Instagram and the like as well. But Facebook offers an enormous audience and with its friends and family algorithm, you’re more likely to reach more and more people as your audience starts sharing. 


Consider the Dodo, LittleThings, NowThis, and of course, Chewbacca Mom. Their success is rooted in Facebook’s snowball effect....

Jeff Domansky's insight:

What are the secrets to going viral? Newswhip shares how to predict the top stories, outshine your competition, and learn your audience inside and out.

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10 Excellent Examples of Video Marketing on Facebook

10 Excellent Examples of Video Marketing on Facebook | Public Relations & Social Marketing Insight | Scoop.it
From blog.hubspot.com - May 30, 2016 10:41 AM

Over recent years, the criteria for engagement on social media has evolved from announcing your brand or product to finding a way to tell a story.


Quality branded video campaigns allow companies to project said story in some really creative and unique ways. Whether you're spreading brand awareness, announcing a new product, or launching a company, great branded video makes customers feel an emotional connection. And that emotional reaction can be really powerful.


In fact, a recent survey by eZanga found that 30% of respondents were less likely to skip video content if it was humorous. And research by Dr. Karen Nelson-Field found that 65% of videos that elicited a feeling of exhilaration were most remembered.


When it comes to finding the right platform to promote your video, Facebook is a strong contender. In fact, just this past January it announced that platform now sees 100 million hours of daily video watch time. So to help inspire your video marketing efforts on Facebook, I put together a list of 10 clever examples from brands like Apple, LG, BMW, and more. Check them out below....

Jeff Domansky's insight:

Check out these 10 examples of excellent video marketing campaigns on Facebook.

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Social Growth: How to Use Pinterest to Grow Your Following on Facebook, YouTube and Beyond : Social Media Examiner

Social Growth: How to Use Pinterest to Grow Your Following on Facebook, YouTube and Beyond : Social Media Examiner | Public Relations & Social Marketing Insight | Scoop.it
From www.socialmediaexaminer.com - December 19, 2015 3:39 PM

YouTube is another example of Natalie’s method at work. When she started her YouTube channel about a year and a half ago, she had a few videos but no subscribers. She shares how she’s built her YouTube channel to over 100,000 subscribers, thanks to a board on Pinterest called “Printable Workout Cards.”

Natalie creates Printable Workout Cards from her YouTube videos and pins them to Pinterest.


Natalie explains how to use Pinterest as a connector platform to put your content on various sites and to increase views and traffic everywhere. She also shares how she uses apps like PicMonkey to make visually appealing infographics for Pinterest....

Jeff Domansky's insight:

some very smart social marketing tips from Natalie Jill in an interview with Michael Stelzner.

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12 of the Best Facebook Post Ideas for Facebook Lead Generation

12 of the Best Facebook Post Ideas for Facebook Lead Generation | Public Relations & Social Marketing Insight | Scoop.it
From blog.hubspot.com - August 10, 2016 9:53 AM

Most marketers know by now that Facebook is an important business tool for companies of every size and industry.


With a daily active user base of 1.13 billion (1.03 billion on mobile alone), you know it can help you reach new audiences you may not have been able to reach otherwise. It can also help you get found more easily in search, create a community around your business, promote the content you create, and develop a strong brand identity.


But what about using Facebook for lead generation? Attracting new leads using Facebook -- leads that might eventually turn into paying customers -- is one of the most intriguing reasons to use Facebook in your marketing.


And yet, we find that only about half of marketers use Facebook to source leads. This needs to change. And even if you are generating leads on Facebook, we all could probably use a little boost in our lead generation efforts. ...

Jeff Domansky's insight:

Think there's no ROI in Facebook? Think again. In this HubSpot post, learn about 12 different ways you can generate leads from Facebook. Highly recommended!  10/10

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Facebook To Collect Brand-Sponsored Content Data | Ryan Skinner

Facebook To Collect Brand-Sponsored Content Data | Ryan Skinner | Public Relations & Social Marketing Insight | Scoop.it
From blogs.forrester.com - April 13, 2016 11:02 AM

An announcement late last week by the Facebook media team may have been overlooked by many marketers, but it has intriguing ramifications.


Facebook announced that it would effectively allow any organization with a verified page to publish brand-sponsored content without asking Facebook for explicit permission first, provided that content was tagged to the brand. They said:


"Today we're updating our branded content policy to enable verified Pages to share branded content on Facebook. Along with changes to our branded content policy and ads policy, we're offering a new tool that makes it easy for publishers and influencers to tag a marketer when they publish branded content. Publishers and influencers must use this tag for all branded content shared on Facebook."


What does it mean?...

Jeff Domansky's insight:

Ryan Skinner at Forrester looks at the BIG implications of Facebook's new "branded content policy" and what it means for me content producers, blockers and PR Pros. Did I mention BIG? Recommended reading. 9/10

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