Public Relations & Social Marketing Insight
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Public Relations & Social Marketing Insight
Social marketing, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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How to Create LinkedIn Ads That Generate Results For Your Business

How to Create LinkedIn Ads That Generate Results For Your Business | Public Relations & Social Marketing Insight | Scoop.it
Do you use LinkedIn to prospect for new business?

Want to reach a highly targeted professional audience with your message?

LinkedIn ads are an excellent way to increase visibility and generate leads.

In this article I’ll explain the different types of LinkedIn ads and show you step by step how to set them up to reach the ideal audience for your business.
Jeff Domansky's insight:

Smart LinkedIn advertising tips from Viveka von Rosen.

outlineluge's comment, September 23, 2015 2:52 AM
Its really good :)
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Facebook Is Crushing It In Mobile

Facebook Is Crushing It In Mobile | Public Relations & Social Marketing Insight | Scoop.it

Facebook is doing amazingly well in the transition from desktop computers to mobile devices.How well?


Some statistics from RBC analyst Mark Mahaney offer a glimpse.


In his Q4 2014 earnings preview, Mahaney makes the following points:

-  More mobile users. Through October and November, Facebook was averaging about 143 million monthly unique visitors in the U.S. That's up 30% from last year, according to ComScore. That's a slight deceleration from 35% growth in Q3, but...

Jeff Domansky's insight:

More users, spending more time, means more mobile ad revenue. Social marketers take note.

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Facebook Marketing is Changing—Here’s What Small Businesses Can Do

Facebook Marketing is Changing—Here’s What Small Businesses Can Do | Public Relations & Social Marketing Insight | Scoop.it

In 2015, Facebook is changing the way the News Feed works for its users. These changes will specifically affect brands and the way they conduct Facebook marketing campaigns through their Facebook Pages. These changes can affect your company’s social media marketing plan, so to help your business adjust, we have outlined some common questions and their solutions. It’s time to prepare for the Facebook changes in 2015 and develop a Facebook marketing plan to expand your reach....

Jeff Domansky's insight:

Facebook announced changes to how business’ posts will appear on News Feeds in 2015. To adjust to these changes, here are some Facebook marketing tips. Smarter marketing ahead.

Juliette Alice Duval's curator insight, December 1, 2014 10:31 AM

Cet article consacré aux outils Facebook pour les PME, illustre bien le cadre :"Proposition de valeur" de la matrice 

La proposition de valeur représente les combinaisons de produits-services qui créent de la valeur pour chaque segment de clientèle (Nouveauté, performance, personnalisation, design, statut, prix, réduction des coûts). 



Audrey-Anne Coulombe's curator insight, December 2, 2014 1:46 PM

Facebook changera d'ici à 2015 ! Les utilisateurs se plaignaient de recevoir trop de contenu promotionnel et pas assez de contenu qui les intéressait vraiment ! Les entreprises devront réajuster leurs stratégies de communications en ce qui a trait à Facebook.

Kenneth OE Sundin's curator insight, December 3, 2014 3:34 AM

Using Facebook to meet new customers? Here is a tip on how to stay in the market.

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Why Facebook pages are a bust for brands

Why Facebook pages are a bust for brands | Public Relations & Social Marketing Insight | Scoop.it

Coca-Cola, Red Bull and Converse are the top three brands on Facebook, combining for more than 150 million fans. It’s a staggering figure, but they really can’t afford to have any fewer, given that only one out of every 15,000 fans responds to posts — slim odds.


That is why Facebook pages, along with other obligatory social strategies, have largely been a bust for meaningful, two-way interactions between brands and consumers. They’ve just become a place where brands collect their customers to ignore them, right alongside the people who just wanted that free iPad. Facebook brand pages are not built to engage more than a tiny fraction of fans, and marketers need to understand this isn’t likely to change.


Here are five cold, hard truths about Facebook brand pages and why the 1 percent of the 1 percent will never grow...

Jeff Domansky's insight:

Farcebook is fine for friends and family but real results for business and brands are hard to come by.

Peri Scope's comment November 17, 2013 1:46 PM
вот она правда фейсбук!
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7 Free Facebook Tools Marketers Should Consider

7 Free Facebook Tools Marketers Should Consider | Public Relations & Social Marketing Insight | Scoop.it
Are you looking for ways to enhance your Facebook marketing? Do you want to capture the attention of more prospects and customers? The right Facebook tools can make the job easier by saving you time and optimizing your Facebook marketing efforts.
Jeff Domansky's insight:

Really useful Facebook tools in this post from Social Media Examiner.

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11 Facebook Marketing Tools to Help You Optimize Your Page

11 Facebook Marketing Tools to Help You Optimize Your Page | Public Relations & Social Marketing Insight | Scoop.it

We’ve posted huge, helpful lists on social media tools for small business (61!) free Twitter tools (59!), andfree marketing tools (29!). Facebook is next—though the list won’t be quite as huge.


The built-in tools that Facebook offers to business pages and  advertisers are robust and detailed. Hence, you’re likely to uncover a smaller stash of third-party tools than you might for a network like Twitter.


Still, there are some fabulous Facebook tools out there, and they can help push your Facebook marketing campaign forward with contests, insights, advertising, and more. Here is a selection of our top picks for Facebook marketing tools....

Jeff Domansky's insight:

How to run a Facebook contest, analyze your page, and more: The best Facebook tools for marketers.

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How Applebee’s, Buffalo Wild Wings, Chili’s wConnect with Customers on Facebook | Simply Measured

How Applebee’s, Buffalo Wild Wings, Chili’s wConnect with Customers on Facebook | Simply Measured | Public Relations & Social Marketing Insight | Scoop.it

How do popular sit-down restaurants like Applebee’s, Buffalo Wild Wings, Chili’s, Olive Garden, and The Cheesecake Factory create and enliven their Facebook fan communities?


I looked at their most commented-on posts between November 24th, 2013 – November 24, 2014 to find out.


It turns out that asking good questions, replying often, and sometimes offering rewards for participation gives these brands delicious relationships with their hungry fans....

Jeff Domansky's insight:

Lots of useful social marketing lessons here.

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