Public Relations & Social Marketing Insight
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Social marketing, PR insight & thought leadership - from The PR Coach
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The Most Important Social Media Marketing Platform | Heidi Cohen

The Most Important Social Media Marketing Platform | Heidi Cohen | Public Relations & Social Marketing Insight | Scoop.it
From heidicohen.com - May 23, 2013 11:48 AM

If you could only had one social media option to support your business goals which one would you choose? Chances are you said Facebook without a second thought. As the 800 pound gorilla of social media, it should be a no-brainer but is it really the best for your business?

 

Roughly half of the respondents named Facebook as the most important social media platform in Social Media Examiner’s 2013 Social Media Marketing Industry Report, which surveyed a cross section of businesses using social media in their marketing mix. As Syncapse research revealed, Facebook drives revenues. Besides, there’s something to be said for a large audience of engaged users.

 

Actionable Marketing Advice: Create a Facebook presence and be active there. What’s interesting about Social Media Examiner’s data is how the other social media venues measure up....

Jeff Domansky's insight:

Facebook rules but other social media channels play critical roles when integrated properly.

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How a shipping company earned 650,000 Facebook fans in a year | PR Daily

How a shipping company earned 650,000 Facebook fans in a year | PR Daily | Public Relations & Social Marketing Insight | Scoop.it
From www.prdaily.com - January 8, 2013 5:34 PM
A look at how Maersk's social media manager, operating solo, engages fans on 10 social networks without bottom-line sales or gimmicks. He just tells stories.

 

When Jonathan Wichmann's boss at worldwide shipping company Maersk Line told him that the company was approaching a point of being ready to dive into social media a little more than a year ago, the two agreed that it would face some difficulties that companies that mainly communicate with the public might not.


"You can't fake it," Wichmann says.

 

Wichmann was a consultant for the company at the time. After joining Maersk full-time, Wichmann stepped up to handle everything virtually single-handedly.

In the year since that initial meeting, the company has accrued 650,000 Facebook fans and won awards for the social media campaign of the year and best community presence at the European Digital Awards. Maersk pulled that off in such a short time with what Wichmann calls an "insourcing" approach....

Jeff Domansky's insight:

This is an inspiring social media story for those who have limited resources. Shows how one person with a passion for social media and a focus can make an impact using storytelling.

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Tom George's curator insight, January 8, 2013 6:48 PM

This is an inspiring social media story for those who have limited resources. Shows how one person with a passion for social media and a focus can make an impact using storytelling.
Gerrit Bes's curator insight, January 9, 2013 4:08 AM

This is an inspiring social media story for those who have limited resources. Shows how one person with a passion for social media and a focus can make an impact using storytelling.
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