Public Relations & Social Marketing Insight

This delicate balance is handled by a machine-learning algorithm. In short, it looks for your subtle and obvious indications to know what you do and don’t like seeing in your News Feed. Like any algorithm, it gets things wrong.

Brut what do we really know about its triggers? I asked Facebook for more details about the cause and effect of my behavior in News Feed to figure out why things happen the way they do. The answers were pretty interesting — some were even “Like”-worthy.

Why do I keep seeing the same post appear at the top of my News Feed? I didn’t “Like” it the first time around, so I shouldn’t have to see it the next time I open Facebook. Why is Facebook nagging me to like something?...

Is Facebook marketing dead? It's a question none of us really want to face. Here's a 3-part answer that will probably surprise you.Today I answer a question none of us are quite ready to face:Is Facebook marketing dead?The short answer? Not by a long shot.The social network is simply evolving....

Wouldn’t it be great to have posts on your business page just popping with likes, comments and shares?

By making posts that leave people feeling excited and liking your content, they’ll be more likely to do exactly that.

Thus, you can get more people that are ready to engage with your brand and potentially your products or services.

This post will give you insight and ideas that can absolutely help you get more likes, comments and shares and ultimately increase traffic to your website.

Do you want more visibility on Facebook?

Are you using all of Facebook’s features to market your business?

Facebook marketing works best when you use your profile, groups and pages in concert to reach a wider audience and connect with potential clients.

In this article you’ll discover how to use the features Facebook has to offer to promote your business.

According to John McDermott at Digiday, Instagram is conducting a test (yes, for now it’s just a test) with Mercedes-Benz that allows them to target Facebook users who previously saw one of its Instagram ads. While this development is eye-opening in and of itself, as it gives hints into Facebook plans on returning their $1B investment, it also shows Facebook’s commitment to transforming how advertising not only can coexist with social media, but thrive and break into new levels of adoption.

What stands out the most to me is how inherent behavioral characteristics seen on both Facebook and Instagram are being aligned with their natural fit in the conversion funnel. As noted by McDermott, Instagram’s product naturally promotes behavior more conducive to the top of the funnel, where brand awareness comes into play. If Instagram is committed to preserving the user experience that allowed them to break 200 million users, it behooves them to preserve this characteristic of their product and not to “forcefully” incorporate more direct-response elements like call-to-action buttons, etc....

I’m not a very huge fan of Facebook, and hardly even use it, but there have been some tools that I’ve been able to experience during my journey that I think you’ll find useful and appealing.

I was inspired to put this together after I published my Twitter tools post, earlier last week. I had fun putting together some of the new, and cool stuff that has been entering the market, and this list was not an exception. It’s all about creativity, innovation and the passion to help people in some form....