One of the biggest complaints about online advertising is that we’ve exchanged print dollars for digital dimes.
One response has been: Well you better start stacking dimes.
The dollar to dime problem is at the heart of journalisms existential woes. I suspect if money were rolling in like it used to, the question of “who IS a journalist” wouldn’t be so passionately debated.
There is a moment I’ve called “the Screenularity“ - it is the moment when consumers do not make a functional distinction between the screens in their life. One can watch video on their handheld screen, one can make a call on the 40-inch screen in their living room. One is not called a “phone” or the other a “TV.”...
Diminishing revenues is a critical mainstream/traditional media problem. Following the digital dimes gets tougher daily!