Transformation in digital marketing: five ways to work | Public Relations & Social Marketing Insight | Scoop.it

Digital marketing has experienced not so much a revolution but a rapid evolution and transformation in the way we market....

 

It is not so much a revolution but a rapid evolution and transformation. The growth of digital media, the convergence of paid, owned and earned media practices and the rapid growth and adoption of mobile and video have fueled change in the way we work in 2013.

 

If you add to this equation the technological changes and innovation and the catalyst that is social media and content marketing it becomes apparent that dealing and adapting to change is a digital marketing necessity rather than the option that it used to be. ...