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While there are concerns over the cost of integrating Beacon technology at the Point Of Sale, it offers an attractive opportunity to retailers as a means of engaging with consumers in-store, opines the report. And, though previous research anticipated that consumer adoption would be limited to iPhone users, the last 18 months has seen a spate of activities enabling beacons for Android users, making it a far more attractive option for retailers.
The report ends by forecasting that, by 2020, beacons will be used to distribute around 1.6 billion coupons to smartphones annually, up from just 11 million this year....
Via Douglas G Hall
