Public Relations & Social Marketing Insight
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Public Relations & Social Marketing Insight
Social marketing, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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What is an ICO and what does it mean to new businesses?

What is an ICO and what does it mean to new businesses? | Public Relations & Social Marketing Insight | Scoop.it

In the news recently, you may have heard of a new phenomenon called the “ICO.”


What is an ICO, you may ask! An ICO, or initial coin offering, is an important new trend, a chance to buy into new crypto-currencies or tokens built on Blockchain. The trend began in startups, but even larger companies such as Kik are beginning to look into ICOs as a way to raise capital.


Last year I wrote, “What is Blockchain and What is its Impact on Marketing” for {grow}. I meant it as a Blockchain 101, so let’s consider this follow-up article a Blockchain 201: The New Value of Tokens....

Jeff Domansky's insight:

What is an ICO? Tokens, ICOs, and cryptocurrencies are all buzzwords right now. Do you know what they mean and how to talk about them?n

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The Truth About Blockchain | Harvard Business Review

The Truth About Blockchain | Harvard Business Review | Public Relations & Social Marketing Insight | Scoop.it

Contracts, transactions, and the records of them are among the defining structures in our economic, legal, and political systems. They protect assets and set organizational boundaries. They establish and verify identities and chronicle events. They govern interactions among nations, organizations, communities, and individuals. They guide managerial and social action. And yet these critical tools and the bureaucracies formed to manage them have not kept up with the economy’s digital transformation. They’re like a rush-hour gridlock trapping a Formula 1 race. In a digital world, the way we regulate and maintain administrative control has to change.


Blockchain promises to solve this problem. The technology at the heart of bitcoin and other virtual currencies, blockchain is an open, distributed ledger that can record transactions between two parties efficiently and in a verifiable and permanent way. The ledger itself can also be programmed to trigger transactions automatically. (See the sidebar “How Blockchain Works.”)


With blockchain, we can imagine a world in which contracts are embedded in digital code and stored in transparent, shared databases, where they are protected from deletion, tampering, and revision. In this world every agreement, every process, every task, and every payment would have a digital record and signature that could be identified, validated, stored, and shared. Intermediaries like lawyers, brokers, and bankers might no longer be necessary. Individuals, organizations, machines, and algorithms would freely transact and interact with one another with little friction. This is the immense potential of blockchain....

Jeff Domansky's insight:

It will take years to transform business, but the journey begins now with blockchain technology.

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