Public Relations & Social Marketing Insight
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Public Relations & Social Marketing Insight
Social marketing, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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A Red-Headed Reporter’s “Confessions” Shouldn’t Be a Big Deal

A Red-Headed Reporter’s “Confessions” Shouldn’t Be a Big Deal | Public Relations & Social Marketing Insight | Scoop.it

You can easily make the argument that young journalists need to learn that online verbal diarrhea has consequences in a business where you're expected to maintain at least a modicum of objectivity and personal distance from the audience....

In case you’re unaware of Shea Allen’s story, up until a few days ago she was an investigative reporter in Huntsville, Alabama, probably doing her fair share of personally satisfying work but I guarantee suffering through all the various indignities that go along with being a reporter in Huntsville, Alabama. That ended, both the good and bad, as soon as she published a post to her personal blog called “Confessions of a Red-Headed Reporter,” which both laid out and ever-so-gently riffed on the real life of a small-market reporter. This was the result...

Jeff Domansky's insight:

Cautionary social media tale and lessons for a reporter who laid it all out in her personal blog posts. While tongue-in-cheek in some cases, many of the claims were actually potential cause for firing individually, let alone as a group. Biggest problem? Not good for the TV brand and certainly not credibility building for the journalist.

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The best (and worst) media errors and corrections of 2012 | Poynter

The best (and worst) media errors and corrections of 2012 | Poynter | Public Relations & Social Marketing Insight | Scoop.it
If my annual tally of plagiarism and fabrication incidents is the depressing part of “Regret the Error”‘s year-end coverage, then this annual collection of the best of the worst in errors and corrections is the highlight.

That’s not to say the mistakes detailed below are minor or purely amusing; many are serious failures.

But it’s important to acknowledge the amusing and outrageous, and to collect them to help journalists avoid making the same mistakes.I also want to celebrate the correction writers who went beyond the call of duty to offer something special.

Here’s the best and most notable of 2012′s media errors and corrections....
Jeff Domansky's insight:

Craig Silverman writes an epic and entertaining tally of 2012 media errors and corrections. A must-read for the fun and the serious mistakes. Kudos to Craig.

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A Brief And Incomplete History of Media Mistakes | Mr. Media Training

A Brief And Incomplete History of Media Mistakes | Mr. Media Training | Public Relations & Social Marketing Insight | Scoop.it

CNN is yet again being criticized for misreporting a major news story.

This time, the network claimed that a suspect had been arrested in connection with the Boston Marathon bombing. After the FBI issued a stern rebuke, the occasional news network backed away from the story. (Others got the story wrong as well, but CNN’s mistakes were made with particular panache.)

 

BuzzFeed did a wonderful job of capturing CNN’s awful hour of reporting here.

 

Below are a few other high-profile examples of mainstream media outlets getting a major story wrong....

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Twinkie Party: The Loss of 18,000 Hostess Jobs Is a Big Joke to ABC News | NewsBusters.org

Twinkie Party: The Loss of 18,000 Hostess Jobs Is a Big Joke to ABC News | NewsBusters.org | Public Relations & Social Marketing Insight | Scoop.it

The cast of Good Morning America on Friday treated the bankruptcy of Hostess and the loss of 18,500 jobs as a hilarious joke. Josh Elliott, George Stephanopoulos and others guffawed as they handed out Twinkies and ate them on set. [See video below. MP3 audio here.]

 

This is the same program that repeatedly spun Republican Mitt Romney as out of touch with the average American.

 

News anchor Josh Elliott highlighted the report for his final update of the 8am hour, a segment usually saved for humorous stories about puppies or funny videos. After referring to the mass firing as "troubling," the crew handed out treats. Elliott joked, "You know, I'm just going to save mine for 12 years when it will still be good." Co-host George Stephanopoulos mused, "So this is, like, one of our final Twinkies." Amy Robach mocked, "A toast to Twinkies."

 

In contrast, both CBS This Morning and NBC's Today treated the story seriously and offered more coverage. Hostess is going out of business after failing to reach a deal with a bakers union....

 

[PR fail: Hey ABC News. Can you say insensitive and out of touch?]

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