How to Fail At Social Media By Not Really Trying | Heidi Cohen | Public Relations & Social Marketing Insight | Scoop.it

While social media continues to be at the top of marketers’ list, it doesn’t always yield the results they expect. Some of these outcomes cause problems marketers never saw coming. As a result, they don’t know what to do and take longer to respond than social media participants expect....

 

Among these worst-in-class social media executions are seven important marketing lessons....